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The Buying Brain
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Policing during the COVID-19 Pandemic
Providing a global perspective on police adaptations to the COVID-19 pandemic, this book explores the extent of police organizational and operational changes in a number of countries as diverse as Brazil, China, South Africa, South Korea, the Philippines, Russia, the United Kingdom, and the United States. Bringing together a range of international experts, this book reflects on the changes in the broader social environment during the pandemic, examining the contours of police operational and organizational changes across several countries, analyzes the police enforcement of the government COVID-19 rules and regulations, explores the factors related to the COVID-19 effects on police officer w...
Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitali...
Criminology
Connections among theory, research, and practice are the heart and soul of criminology. This book offers a comprehensive and balanced introduction to criminology, demonstrating the value of understanding the relationships between criminological theory, research, and practice in the study of crime and criminal behavior. Utilising a range of case studies and thought-provoking features, it encourages students to think critically and provides a foundation for understanding criminology as a systematic, theoretically grounded science. It includes: A comprehensive overview of crime in American society, including the nature and meaning of crime and American criminal law as well as the scientific stu...
No Justice, No Police?
Sparked by the brutal police murder of George Floyd, the second wave of the #blacklivesmatter protest movement has surged across more than 100 US cities, spilling into Brazil, South Africa, Paris and London - to name a few of the primary sites of active resistance. This is a new movement, international in scope, with a disproportionately large section of young people - black and white - using their own language and tactics to fundamentally challenge the whole range of racist institutions governing today’s globalised world. Matt Clement’s No Justice, No Police? The Politics of Protest and Social Change chronicles this movement as it continues to deepen and broaden.
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Discover Sociology
Discover Sociology explores sociology as a discipline of curious minds, with the theoretical, conceptual, and empirical tools needed to understand, analyze, and even change the world. Organized around the four main themes of The Sociological Imagination, Power and Inequality, Technological Transformations of Society, and Globalization, every chapter in the book illuminates the social roots of diverse phenomena and institutions
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Taking Down Goliath
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
