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In a pioneering work, Jeffrey Fear overturns the dominant understanding of German management as “backward” relative to the U.S. and uncovers an autonomous and sophisticated German managerial tradition. Beginning with founder August Thyssen—the Andrew Carnegie of Germany—Fear traces the evolution of management inside the Thyssen-Konzern and the Vereinigte Stahlwerke (United Steel Works) between 1871 and 1934. Fear focuses on the organization and internal dynamics of the company. He demonstrates that initiatives often flowed from middle managers, rather than from the top down. Shattering stereotypes of the overly bureaucratic and rigid German firm, Fear portrays a decentralized and fle...
"The evolution of American retailing practices to developments in Europe from the late 19th century to the present"--
In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed “Americanization” of European consumer societies—in Germany and elsewhere. Arguing against these foggy notions, Jan L. Logemann takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. In Trams or Tailfins?, Logemann explains how the decisions made at this crucial time helped to define both of these economic superpowers in the second half of the twentieth century. While Americans splurged ...
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
Interest in the history of the workplace is on the rise. Recent work in this area has combined traditional methods and theories of social history with new approaches and new questions. It constitutes a ‘topical contact zone’, a particularly dynamic field of research at the junction of social history, history of occupational health and safety, history of technology and the industrial environment. This book focuses on the new approaches in this important and growing area and their possible range of influence. These new attempts to rewrite a history of the workplace are multiple - and in some cases disparate - but share many key characteristics. They are turning away from the assumption tha...
Historiographically this book rests on the fact that European transitions to modern economic growth were obstructed and promoted by the Revolution in France and 15 years of geopolitical conflict sustained by Napoleon in order to establish French Hegemony over the states and economies of Britain, France, Germany, the Netherlands, Italy, Spain, Portugal and overseas commerce. The chapters reveal that their authors concerns to analyse both the nature and significance of connections between geopolitical and economic forces lend coherence to a collaborative endeavour utilising comparative methods to address a mega question. What might be plausibly concluded about the economic costs and the benefits of this protracted conjuncture of Revolutionary and Napoleonic Warfare? Contributors are: Patrick Karl O’Brien, Loïc Charles, Guillaume Daudin, Silvia Marzagalli, Marjolein ’t Hart, Johan Joor, Mark Dincecco, Giovanni Federico, Leandro Prados de la Escosura, Carlos Santiago-Caballero, Cristina Moreira, Jaime Reis, Rita Martins de Sousa, and Peter M.Solar.
"This book is the outcome of the conference held in Caen (France) in September 1997, in preparation for the International Economic History Congress in Madrid (August 1998). This collection of essays provides, for the first time, a systematic overview of the productivity missions organised in the years following the Second World War, to investigate in situ the production and management techniques adduced to account for the American lead. Bringing together research workers from many countries (Canada, Denmark, France, Germany, Italy, Japan, the Netherlands, Norway, Switzerland, the United Kingdom, the United States), the volume addresses four successive themes. The first one concerns the part ...
The volume examines translation of key German texts into the modern Indian languages as well as translation from the vernacular languages of South Asia into German. Our key concerns are shifting historical contexts, concepts, and translation practices. Bringing an intellectual history dimension to translation studies, we explore the history of translation, translators, and sites of translation. The organization of the volume follows some key questions. Which texts were being translated? At what point or period in time did this happen? What were the motivations behind these translations? Topics covered range from thematic nodes or clusters, e.g., translations of Economics texts and ideas into...