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"The evolution of American retailing practices to developments in Europe from the late 19th century to the present"--
Engineered to Sell
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by t...
Beyond Our Means
"Garon's insightful and provocative new book couldn't be more important, and couldn't be more timely. The prosperity of Americans, and America, now depends on creating a nation of savers and investors, and Garon shows us the way by bringing the experience and lessons of nations worldwide right into our hands."--Ray Boshara, senior fellow, "New America Foundation."
Leisure Cultures and the Making of Modern Ski Resorts
This edited volume offers an historical perspective on the creation of a global mass industry around skiing. By focusing on the ski resort as loci par excellence for global exchange, the contributors consider the development of skiing around the world during the crucial post-war years. With its global lens, Leisure Cultures and the Making of Modern Ski Resorts highlights both commonalities and differences between countries. Experts across various fields of research cover developments across the ski-able world, from Europe, Asia and America to Australia. Attention to media and material cultures reveals an insight into global fashions, consumption and ski cultures, and the impact of mainstream media in the 1960s and 1970s. This global and interdisciplinary approach will appeal to history, sociology, cultural and media research scholars interested in a cultural history of skiing, as well as those with more broad interests in globalization, consumption research, and knowledge transfer.
Working for Debt
In the early twentieth century, wage loans became a major source of cash for workers all over the United States. From Black washerwomen to white foremen, Illinois roomers to Georgia railroad men, workers turned to labor income as collateral for borrowing capital. Networks of companies started profiting from payday and property advances, exposing debtors to the grim prospects of garnishments of their wages and possessions in order to mitigate the risk of default. Progressive and later New Deal reformers sought to eradicate these practices, denouncing “loan sharks” and “financial slavery” as major threats to a new credit democracy. They proposed fair credit as a universal solution to m...
Bankruptcy and Debt Collection in Liberal Capitalism
Debt as a social relation at the intersection of history and anthropology in the precarious economies of nineteenth-century liberalism
Ruins to Riches
The first comparative account of the remarkable economic recovery of Germany and Japan since the end of World War II.
The Sovereign Consumer
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics. Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.
The Making of European Consumption
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
America's Century in Europe
Transnationale Geschichte als Schlüssel zur nationalen Geschichte. Amerikanisierung und Antiamerikanismus sind in Deutschland und Europa im 20. Jahrhundert allgegenwärtige, sich wandelnde und umstrittene Phänomene gewesen. Sie haben die einzelnen Nationen und die transatlantischen Beziehungen tiefgreifend geprägt. Mary Nolan, Expertin für deutsche und transnationale Geschichte, untersucht, wie die Europäer von amerikanischen Wirtschafts-, Kultur- und Politikmodellen beeinflusst wurden und mit ihnen umgingen. Dabei entstanden hybride Gesellschaften und politische Systeme, die sich manchmal deutlich von den Vereinigten Staaten unterschieden, in jüngerer Zeit aber, angesichts von Wirtsch...
