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Minds Unveiled
This book demonstrates how generative artificial intelligence (AI), a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications of generative AI in psychology. The book explains the relationships between language, thinking, and behavior as well as how AI may aid in our understanding of learning, decision-making, and problem-solving. In addition, it discusses the significance of applying AI properly and ethically. This book provides a comprehensive overview of how AI is increasing our understanding of the mind and how it impacts each of us professionally.
Klinische Gastroenterologie
Garantiert praxistauglich! Dieses Werk ist perfekt zugeschnitten auf die klinische Praxis. Dank der systematischen Darstellung aller Krankheitsbilder können Sie sich sehr schnell orientieren. Zuverlässig finden Sie vom Symptom zur richtigen Diagnose. Welche therapeutischen Möglichkeiten gibt es? Informieren Sie sich über die verschiedenen Optionen und lesen Sie die Einschätzung und Bewertung der Experten. Optimal aufbereitetes Wissen und eine hervorragende Didaktik machen das Buch zur perfekten Vorbereitung auf die Gastroenterologenprüfung. Separate Kapitel zu übergeordneten Themen wie Leitsymptome, Spezialdiagnostik und Ernährung runden das gelungene Konzept ab. Die zweite Auflage wurde komplett überarbeitet und um das Kapitel Mikrobiom ergänzt. Jederzeit zugreifen: Der Inhalt des Buches steht Ihnen ohne weitere Kosten digital in der Wissensplattform eRef zur Verfügung (Zugangscode im Buch). Mit der kostenlosen eRef App haben Sie zahlreiche Inhalte auch offline immer griffbereit.
Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no mean...
Nation Failure, Ethnic Elites, and Balance of Power
This book examines the history of nation-building in Kosova as a model of how the theories behind nation-building, state-building and peace-building can succeed or fail. The author argues that two missing factors led to successful state-building but failed nation-building in Kosova: the balance of power and the ethnic elite. The author uses his unique expert knowledge gained over thirty years of study to present a thorough overview of international administration and nation-building in Kosova.
Politics, Democracy and E-Government: Participation and Service Delivery
"This book examines how e-government impacts politics and democracy in both developed and developing countries"--Provided by publisher.
Campaigning for Hearts and Minds
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated b...
Political Marketing in Canada
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
