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Managing Hospitality Organizations
Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Business Reinvention for Ecosystem Value, Flexibility, and Empowerment: Emerging Research and Opportunities
The success of a business is largely determined by how adaptably it can facilitate innovative digital architectures and human-based resources. By redesigning this process, businesses have also changed their growth factors to incorporate a more service-driven ecosystem focused on a configuration of resources, talent, and technologies. Business Reinvention for Ecosystem Value, Flexibility, and Empowerment: Emerging Research and Opportunities provides a holistic view of how a business sets the proper mindset in light of a plethora of digital technologies, how to systematically choreograph the right components for the reinvention, and how to strategically undertake the change journey. The content within this publication examines human value, digital business, and strategic ecosystem. It is designed for academicians, corporate managers, executives, researchers, and students.
Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriat...
The Psychology of Quality of Life
This book summarizes much of the research in subjective well-being and integrates this research into a parsimonious theory. The theory posits that much of the research on subjective well-being can be construed in terms of the personal strategies that people use to `optimize' their happiness and life satisfaction. These strategies include bottom-up spillover, top-down spillover, horizontal spillover, balance, re-evaluation, goal selection, and goal implementation.
Resource Theory
This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships
The Production of Consumer Society
With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an overall stylistic system of society and analyses their encounters. Rigorously derived, the approach casts fresh light on the cultural and social evolution as well as the business models of the consumer industry. It provides a coherent interdisciplinary access to the aesthetic turn of society that has so far been treated with contradictory paradigms.
A Research Agenda for Sustainable Consumption Governance
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Taiwan—A Light in the East
This book is an analytical of study of Taiwan interspersed with personal elements from the author's life there in the last 20 years. Taiwan's unique confluence of colonial histories, Chinese nationalism and democratization offers a tangible alternative to the status quo in mainland China, albeit one that is becoming more marginal with time. With this in mind, the author offers a concise introduction to the politics and culture of contemporary Taiwan, investigating the Taiwanese identity, aesthetic and its future. A guide to navigating the coming years for Taiwan and greater China, this book will be of interest to scholars, political scientists and historians.
