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New Masters of Flash is both a global showcase and practical tutorial. Nineteen of the planet's most awe-inspiring Flash designers share their influences, ideas and objectives in individual introductory essays. They then take the reader through a step-by-step tutorial explaining in detail how to create in Flash 5 the interfaces, applications and effects that they have made famous. The author-designers are some of the most legendary Flash innovators currently working—from the U.S. to Japan, Europe to South Africa: Yugo Nakamura, Joshua Davis, Manuel Clement, Irene Chan and Tomato Interactive's Joel Baumann, together with 14 other leading Flash practitioners. These are the designers who are expanding the horizons of interactive interface design with Flash. Join them! With the book is a CD-ROM containing animated movie versions of the tutorials from the book, together with the finished interactive effects. If you're in a real hurry, you can download the source-code FLAs for many of the tutorials, in both Flash 5 and Flash 4 versions, from the CD-ROM New Masters folder. Also on the CD-ROM are video QuickTime interviews with the designers from the book.
Four years after the debacle, the term 'Enron' has earned its place in the everyday vocabulary of business ethics. Hardly anyone understands the business intricacies of what really happened with the sophisticated energy conglomerate. Even fewer are those able to envision, beyond the business case, the ethical questions and dilemmas facing actors at any one stage of the drama. Using the collapse of Enron as a case study, this book not only shows how and where ethics came into play, but also draws lessons and discusses possible remedies that may prevent the whole financial system from falling apart as a result of either excessive greed or over-regulation.
Ulrich F. Zwygart offers an essential insight to the financial crisis that provides ample food for thought. He criticizes homo oeconomicus, the model of individual rationality, and contrasts it with the ideal of critical reflective rationality. This is about reason-based thinking, that involves a limitation of one's own activities and the evaluation of the subsequent cost of decisions. The author introduces twelve famous managers from the financial services, such as Richard Fuld, Fred Goodwin, Jon Corzine and Marcel Ospel, analyzes their actions based on neurological findings, social- and cultural-science, psychological and economic insights and describes conflicting challenges such as egomania, eroticism, experiences, emotions, one-dimensionality, successes, agents and rapture. Subsequently he raises the question of responsibility: Who is accountable for the development of top managers and how can ethical conduct be implemented in the field of management?
LEGO MINDSTORMS has changed the way we think about robotics by making it possible for anyone to build real, working robots. The latest MINDSTORMS set, EV3, is more powerful than ever, and The LEGO MINDSTORMS EV3 Discovery Book is the complete, beginner-friendly guide you need to get started. Begin with the basics as you build and program a simple robot to experiment with motors, sensors, and EV3 programming. Then you’ll move on to a series of increasingly sophisticated robots that will show you how to work with advanced programming techniques like data wires, variables, and custom-made programming blocks. You’ll also learn essential building techniques like how to use beams, gears, and c...
The LEGO® MINDSTORMS® EV3 set offers so many new and exciting features that it can be hard to know where to begin. Without the help of an expert, it could take months of experimentation to learn how to use the advanced mechanisms and numerous programming features. In The LEGO MINDSTORMS EV3 Laboratory, author Daniele Benedettelli, robotics expert and member of the elite LEGO MINDSTORMS Expert Panel, shows you how to use gears, beams, motors, sensors, and programming blocks to create sophisticated robots that can avoid obstacles, walk on two legs, and even demonstrate autonomous behavior. You’ll also dig into related math, engineering, and robotics concepts that will help you create your ...
Although LEGO MINDSTORMS NXT allows anyone to build complex inventions, there are limits to what you can do with what comes inside the box. This book shows you how to advance the NXT with more than 45 exciting projects that include creating a cool magic wand that writes words in thin air, building a remotely guided vehicle, and constructing sophisticated robots that can sense color, light, temperature, and more. All projects are explained with easy-to-follow, step-by-step instructions, so you'll be able to create them successfully whether you're a novice or an expert. This book also shows you how to expand the programming software and use the alternative language NXC. New input devices—suc...
This book teaches anyone interested how to build LEGO MINDSTORMS robots. The author starts with an easy robot and gets to more detail in the succeeding six robots built in the book. The robots he presents are award winning robots, so he is giving away his secrets. The author also teaches how to program the robots. If you are not a programmer, then you can use the code provided. He tells you what equipment you need and how to get it inexpensively. So everything is discussed that you will need to create these robots or modify his designs to create your own. You truly experience the technology in action as you create your robots.
Written by three world-leading experts in LEGO Mindstorms homebrew hardware, this book contains the detailed instructions for the construction of sensors and other extensions to the NXT. Over 15 projects are explained with well-illustrated, clear, step-by-step instructions so people with even limited experience in electronics can follow. This book is for intermediate-level users of NXT who would like to advance their capabilities by learning some of the basics of electronics. It makes a great reference for the NXT hardware interfaces. Examples even come complete with multiple, alternative NXT languages.