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Proceedings of the 22nd meeting of the ‘Archéologie et Gobelets’ Association which took place in Geneva, Switzerland in January 2021. The book is structured in three parts: Archaeological Material, Funerary Archaeology and Anthropology, and Reconstructing Bell Beaker Society.
Bringing together the latest research on megalithic monuments throughout the world, 150 researchers offer 72 articles, providing a region-by region account in their specialist areas, and a summary of the current state of knowledge. Highlighting salient themes, the book is vital to anyone interested in the phenomenon of megalithic monumentality.
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on int...
An investigation into Second Iron Age funerary practices in southern Switzerland through the study of two recently discovered necropolises at Randogne–Bluche and Sion–Parking des Remparts.
The 300 years between the beginning of Maccabean resistance against Seleucid rule and the end of the Bar Kokhba revolt were formative for the development of Jewish identity in antiquity. The frequent political changes (from Seleucid to Hasmonean, Herodian and Roman rule) presented profound challenges to Jewish self-understanding. Political adjustments were coupled with internal reconfigurations. We witness the invention and reinterpretation of rituals, the emergence of new religious groups, and the use of scripture as argument. This volume brings together the perspectives of scholars of different background in order to make use of the multifaceted evidence. The interdisciplinary approach leads to a comprehensive picture of the interrelation between identity and politics in this crucial period of ancient Jewish history.