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Corporate Diversity
In the 1950s and 60s, the design studio of J.R. Geigy AG was the launching pad for one of the great periods in Swiss graphic design. This marvelously-illustrated text is the first comprehensive presentation of Geigy design.
100 Years of Swiss Graphic Design
This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.
Social Design
Social design is design for society and with society. As social innovation and on the basis of dialogue and participation, social design strives for a new networking of the individual, civil society, government, and the economy. Social design is thus a response to a global growth economy and its consequences for humans and the environment: The means of production and resources are becoming scarcer, setting off discussions about the need to redesign social systems and living and working environments. Architects and designers have always played a vital role in shaping this social culture. 'Social Design' thus presents a long-overdue survey of current international positions of interdisciplinary breadth, ranging from new infrastructures to the re-conquest of cities by their inhabitants. Some twenty-seven projects in the areas of cityscape and countryside, housing, education and work, production, migration, networks, and the environment are framed by three research studies that trace the historical roots and foundations of social design and look at today's theoretical discourse as well as future trends.
Nature Design
"Nature has been a source of inspiration in the design of the human environment, and its influence on contemporary design is more than evident. The "model of nature," with its forms, structures, and organizing principles, does not only inspire the widest range of concept and design processes, but also can be expressed in a broad spectrum of forms and functions. Nature Design addresses this phenomenon from the eighteenth century until today, and presents an international selection of objects and projects from the fields of design, architecture, landscape architecture, art, photography, and scientific research that do not simply depict or imitate nature, but use it as a starting point and reservoir of inspiration for eclectic and innovative responses to the relationship between man and his environment." --Book Jacket.
Freitag
"With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover.
Writing and Publishing in Architecture and Design
This book outlines the process of writing and publishing research in the field of architecture and design. The book sets out to help researchers find a voice and find the best fit for their work. Information about the different types of publication on offer is set out, as well as how to make that important initial approach. From pitching an idea for a review in a magazine, to producing a journal article right through to the monograph, Writing and Publishing in Architecture and Design maps out the different steps for the novice author. Your first steps in publishing can be daunting, and the book offers material which will inspire confidence, by demystifying the publication process. It also in...
Freitag
In an age of irony, Freitag bags shoulder it all. Respectable, credible, authentic, genuine, trustworthy, and honest, they are an urban tool, a saddlebag for the city cowboy, a messenger bag for the real and the virtual; durable enough to be carried all over the world. Invented by Swiss brothers Daniel and Markus Freitag, who wanted bags just like the ones worn by New York bike couriers, bags that were practical, weatherproof, quick, and easy, the Freitag bag is tailor-made on a small-scale of recycled truck tarpaulins, bicycle inner tubes, and car seatbelts. In line with the Freitag principle, each book is individually bound with a spine made of typical bag material, and it holds a grab bag of printed goodies. In addition to covering the history of the bag and its particular ecological, economic, and sociocultural contexts, Freitag contains portraits of 3000 Freitag bags and their owners, most of whom are members of a generation that is as vain as it is critical of consumerism -- a generation for whom the Freitag bag is the ideal brand-name product.
Far Vedere L'aria
"Edition multilingue.
Swiss Graphic Design
By the 1950s, Switzerland had developed a distinct graphic language and a unique style of graphic design. This book gives an account of this period in graphic design history, setting the stylistic developments into the social & cultural context of the times.
Helvetica
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
