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Corporate Diversity
In the 1950s and 60s, the design studio of J.R. Geigy AG was the launching pad for one of the great periods in Swiss graphic design. This marvelously-illustrated text is the first comprehensive presentation of Geigy design.
100 Years of Swiss Graphic Design
This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.
Social Design
Social design is design for society and with society. As social innovation and on the basis of dialogue and participation, social design strives for a new networking of the individual, civil society, government, and the economy. Social design is thus a response to a global growth economy and its consequences for humans and the environment: The means of production and resources are becoming scarcer, setting off discussions about the need to redesign social systems and living and working environments. Architects and designers have always played a vital role in shaping this social culture. 'Social Design' thus presents a long-overdue survey of current international positions of interdisciplinary breadth, ranging from new infrastructures to the re-conquest of cities by their inhabitants. Some twenty-seven projects in the areas of cityscape and countryside, housing, education and work, production, migration, networks, and the environment are framed by three research studies that trace the historical roots and foundations of social design and look at today's theoretical discourse as well as future trends.
Swiss Graphic Design
Originally published: London: Laurence King Pub., 2006.
Freitag
"With its unique bags made of recycled materials, the Freitag company of Zurich is now an established commerical success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? 'Freitag--Out of the Bag' investigates this story"--Back cover.
Josef Müller-Brockmann Suttl: Pioneer of Swiss Graphic Design
A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.
Writing and Publishing in Architecture and Design
This book outlines the process of writing and publishing research in the field of architecture and design. The book sets out to help researchers find a voice and find the best fit for their work. Information about the different types of publication on offer is set out, as well as how to make that important initial approach. From pitching an idea for a review in a magazine, to producing a journal article right through to the monograph, Writing and Publishing in Architecture and Design maps out the different steps for the novice author. Your first steps in publishing can be daunting, and the book offers material which will inspire confidence, by demystifying the publication process. It also in...
Helvetica
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Max Bill's View of Things
The international touring exhibition -Die gute Form- was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. This publication documents Bill's initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design.
Designing Programmes
Karl Gerstner s work is a milestone in the history of design. One of his most important works is Designing Programmes, which is presented here in a new edition of the original 1964 publication. In four essays, the author provides a basic introduction to his design methodology. Instead of set recipes, the method suggests a model for design in the early days of the computer era. The intellectual models it proposes, however, continue to be useful today. What it does not purvey is cut-and-dried, true-or-false solutions or absolutes of any kind - instead, it develops fundamental principles in an innovative and future-oriented way. The book is especially topical and exciting in the context of current developments in computational design, which seem to hold out the possibility of programmed design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. 200 illustrations
