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Achieving Business Competitiveness in a Digital Environment
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Creating Competitiveness
Although competitiveness is typically associated with firms, they are not the only organizational body whose performance is dependent upon competitiveness. This poignant and insightful book focuses on how the varied economic performance of cities and regions, both within nations as well as across nations, during the era of the ÔGreat RecessionÕ also highlights the need for competitiveness. Competitive cities and regions enjoy a superior economic performance, while their less competitive counterparts experience poorer economic growth and increasing unemployment. Using leading frameworks, this study provides applications and case studies about what shapes the competitiveness of places in an international context. Specific policies that enhance local competitiveness are identified and analyzed. Scholars of regional economics, urban economics, urban planning and public policy as well as policymakers will find plenty of invaluable information in this invigorating book.
Regional Competitiveness
There is now a wide spread interest in regions as a key focus in the organization and governance of economic growth and wealth creation. This important book considers the factors that influence and shape the competitive performance of regions. This is not just an issue of academic interest and debate, but also of increasing policy deliberation and action. However, as the readings in this book make clear, the very idea of regional competitiveness is itself complex and contentious. Many academics and policy makers have used the concept without fully considering what is meant by the term and how it can be measured. Policy formulation has tended to rush ahead of understanding and analysis, and the purpose of this book is to close this important gap in understanding. This book was previously published as a special issue of Regional Studies.
Competitiveness and Tourism
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world. Along with an original introduction by the editors, this two-volume set is designed for scholars, students and practitioners interested in a deeper understanding of the nature of tourism competition and implications for tourism and destination management.
Competitiveness in Emerging Markets
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
The Global Competitiveness of Regions
The aim of this book is to consider theoretically the notion of the global competitiveness of regions, as well as giving attention as to how such competitiveness may be empirically measured. With this in mind, the book has three specific objectives: first, to place the concept of regional competitiveness within the context of regional economic development theory; second, to present a rationale and method for quantifying the global competitiveness of regions; and, third, to undertake the most geographically widespread analysis of regional competitiveness differences across the globe. With regard to the third goal, the analysis incorporates more than 500 regions across Europe, North and South ...
The Right Place
The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous. The competitiveness race is not unlike a cycling race. If you want to ride fast, you need three things: a good bike, to be in good shape, and a smooth and fast road. In a collaborative model, you might say the business is the bicycle, the business leader is the cyclist, and the road is the government and the external environment. The responsibility of a government is to design and build the best possible road. It turns out ...
Strategies for Shaping Territorial Competitiveness
This book focuses on the main challenges that cities, regions and other territories at sub-national level face when it comes to designing and implementing a territorial strategy for economic development and competitiveness. There is a widespread recognition that territories need to construct strategies that focus on shaping sustainable competitive advantages. To do this they draw upon their own unique resources and capabilities alongside intelligence on existing technological and market trends. However, there is still a notorious lack of both theoretical and empirical research on this issue. The first part of this book develops a theoretical framework for understanding and analysing territor...
International Competitiveness and Technological Change
Marcela Miozzo is Reader in Innovation Studies at Manchester Business School, The University of Manchester, UK. Her teaching and research activities are the innovation and the internationalization of services; technological and organisational changes in the construction sector; and technological capabilities of firms in Latin America. Vivien Walsh is Professor of Innovation Management at Manchester Business School, The University of Manchester, UK. Her teaching and research activities are the areas of globalization; networks and collaboration in the innovation process.
Management of Competitiveness
This volume of selected articles is being released in light of the new economic, social and environmental challenges Europe and the United States have been faced with following the end of the Cold War and in the evolving era of globalization. National security, immigration and the provision of health and other key social services call for a radically different outlook in terms of policy discussions. The contributors of this book focus on seven key policy issues and challenges that currently affect the United States and Europe: income distribution, the gender pay gap, crime and security, unemployment, health care, the demographic question and environmental regulation. The purpose of this volume is to analyze how public policy within the European context is responding to the challenges posed by this new global era.
