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Technology has dramatically changed the world of media. People stream programs on demand to their televisions, they read books on handheld tablets, they get their news via the Internet, and listen to podcasts on their mobile phones. This authoritative book gives an overview of media careers that depend on a knowledge of computer science, including special effects designers, social media managers, and the programmers and developers who work on everything from satellite radio to web-based videos. Those passionate about media careers learn about the skills and education needed to pursue these careers, and the rewarding opportunities that may be in their future.
An internship or volunteer opportunity in film or television can be an important stepping-stone to a career in the entertainment industry. In addition to gaining practical experience, interns and volunteers can make valuable professional contacts, experience different areas of the industry, and refine their career goals. Teens are introduced to a variety of exciting work experiences available for young TV and movie enthusiasts. Readers learn how to find and land the right position and how to make the most of their experience.
A passion for interior decoration might lead someone into the dynamic world of television and film set design. Using color, style, and technology, set designers create a diverse array of environments that portray characters and tell a story. However, what does a set designer do before, during, and after a production? This book outlines what skills students might need to be a set designer, successes and setbacks related to the job, and the responsibilities involved in this exciting and creative profession, while also explaining how skills developed in amateur set design experiences might lead to other careers.
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention t...
Media technologies now provide facts, answers, and “knowledge” to people – search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources. Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to “intuitively” grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information. Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.
A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.
Navigating Media Literacy: A Pedagogical Tour of Disneyland is an education playbook applied to the vast mediated universe of Disney. Readers of all ages can critically apply media literacy principles while still conscientiously participating as consumer-citizens, media creators, and agents of change. Media literacy is defined throughout this book as an instructional method rather than a political movement. The book counterbalances the frequently myopic critiques of cultural scholars and the critical exemption granted by those across the world who find Disney to be a source of great pleasure. Integrated theory and practical examples allow readers to investigate of themselves and draw their o...
"Many professional books talk about digital and media literacy, but this text addresses the complete continuum' from television to technology' and guides teachers to think deeply about their own preferences and beliefs, as well as those of their students to develop knowledgeable, informed media users and consumers for the 21st Century." ' Kristin Ziemke Fastabend, First Grade Teacher Chicago Public Schools Give digital kids a voice! Today' s kids are digital natives, but what' s the best way to help them become ...