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Brand Identity Essentials
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Brand Identity Essentials
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.
Managing New Product and Process Development
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Techniques of Visual Persuasion
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
High Noon
In 1982, a little upstart named Sun was making waves in the high-tech industry with its groundbreaking workstation technology, even as early competitors dismissed the company as not worth losing sleep over. Since then, Sun Microsystems has become a formidable presence in the industry, making its own rules and taking no prisoners, and is currently poised to reach the highest point of its ascendancy--the challenge of Microsoft's dominance over the future of computing. The driving force behind this once fledgling company is a man who has been described as brash, unconventional, ambitious, forward-looking, and sometimes even his own worst enemy. Scott McNealy turned Sun into the multibillion-dol...
The Balanced Engineer
This book constitutes the Proceedings of the 1998 IEEE-USA Professional Activities Conference and the second annual professional activities conference. It assists individuals with the development of leadership, teamwork, negotiating, networking, and other professional skills.
Brand Identity Essentials, Revised and Expanded
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the const...
H.R. 1757--High Performance Computing and High Speed Networking Applications Act of 1993
This document contains the transcript of three hearings on the High Speed Performance Computing and High Speed Networking Applications Act of 1993 (H.R. 1757). The hearings were designed to obtain specific suggestions for improvements to the legislation and alternative or additional application areas that should be pursued. Testimony and prepared statements were received from: (1) John H. Gibbons, Office of Science and Technology Policy; (2) Thomas J. Tauke, NYNEX; (3) Robert H. Ewald, Cray Research; (4) W. B. Barker, BBN Communications; (5) Richard F. Rashid, Microsoft; (6) Major R. Owens, House Subcommittee on Select Education and Civil Rights; (7) Don E. Detmer, University of Virginia; (8...
