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Brand Identity Essentials
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Brand Identity Essentials, Revised and Expanded
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the const...
Meishi
The business card is an easy form of media which is used by almost all people, all over the world. Although the business card is casually passed and received, its function is beginning to extend infinitely. This small paper medium is beginning to become a huge individual resource - a large amount of data can be stored in that small square. The business card is more than just your name and contact information on a piece of paper; it is your visual message, your individuality and your personality. It reflects your character. The business card is your own personal art world. Meishi: Little Graphic Art Gallery of the World showcases hundreds of examples of these small works of art. Each creative design is a miniature masterpiece. SELLING POINTS: The business card has been used as a name card and a promotional tool for many years. This book is a comprehensive collection of unique business card designs, representing high quality and rich diversity in their design Presents over 800 outstanding designs from more than 25 countries ILLUSTRATIONS 800 colour illustrations
Designing a Digital Portfolio
Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.
Designing the Human Business
Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs Key Features Learn how to dissect business models and create new ones that unlock maximum value Discover how to use Design Thinking to deliver solutions that resonate with the market Integrate Design Thinking with business model innovation for scalable, innovative business designs Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionGlobally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market pro...
Inside the Business of Graphic Design
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Communication Arts
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401 Design Meditations
In need of advice? Just want to sound off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate. In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typography, illustration, and industry product design, sound off on every topic, including deadlines, inspiration, competition, rules, respect, education, and handling criticism and life as a creative soul -- all with a certain amount of irreverence. Their thoughts are boiled down into succinct quotable quotes and one-liners that exemplify their character and demonstrate their philosophy on the world. Enjoy reading sound bites from everyone from Frank Gehry, David Carson, and Charles and Ray Eames to Frank Lloyd Wright, Paul Rand, Stefan Sagmeister, and Saul Bass.
Art Directors Annual
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