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From Submarines to Suburbs
Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Prairie Forge
In the wake of Pearl Harbor, President Roosevelt called for the largest arms buildup in our nation's history. A shortage of steel, however, quickly slowed the program’s momentum, and arms production fell dangerously behind schedule. The country needed scrap metal. Henry Doorly, publisher of the Omaha World-Herald, had the solution. Prairie Forge tells the story of the great Nebraska scrap drive of 1942—a campaign that swept the nation and yielded five million tons of scrap metal, literally salvaging the war effort itself. James J. Kimble chronicles Doorly’s conception of a fierce competition pitting county against county, business against business, and, in schools across the state, class against class—inspiring Nebraskans to gather 67,000 tons of scrap metal in only three weeks. This astounding feat provided the template for a national drive. A tale of plowshares turned into arms, Prairie Forge gives the first full account of how home became home front for so many civilians.
Engineers for Change
An account of conflicts within engineering in the 1960s that helped shape our dominant contemporary understanding of technological change as the driver of history. In the late 1960s an eclectic group of engineers joined the antiwar and civil rights activists of the time in agitating for change. The engineers were fighting to remake their profession, challenging their fellow engineers to embrace a more humane vision of technology. In Engineers for Change, Matthew Wisnioski offers an account of this conflict within engineering, linking it to deep-seated assumptions about technology and American life. The postwar period in America saw a near-utopian belief in technology's beneficence. Beginning...
Bulldozer
The first history of the bulldozer and its transformation from military weapon to essential tool for creating the post-World War II American landscape Although the decades following World War II stand out as an era of rapid growth and construction in the United States, those years were equally significant for large-scale destruction. In order to clear space for new suburban tract housing, an ambitious system of interstate highways, and extensive urban renewal development, wrecking companies demolished buildings while earthmoving contractors leveled land at an unprecedented pace and scale. In this pioneering history, Francesca Russello Ammon explores how postwar America came to equate this de...
Corporate Conservatives Go to War
World War II presented a unique opportunity for American business to improve its reputation after years of censure for inflicting the Great Depression upon the nation. No employers’ organization worked harder or devoted greater resources to reviving business prestige during the war than the National Association of Manufacturers, which spent millions of dollars on promoting the indispensability of private enterprise to the successful mobilization of the American economy in an uncompromising multi-media campaign which spanned the factory floor to the movie theatre. Now, using unpublished primary sources, the full extent of the NAM’s wartime mission to raise the stature of American business...
Cold War Space and Culture in the 1960s and 1980s
Cold War Space and Culture in the 1960s and 1980s: The Bunkered Decades studies the two periods in which Americans were actively encouraged to excavate their own backyards while governments the world over exhausted their budgets on fortified super-shelters and megaton bombs. The dreams and nightmares inspired by the spectre of nuclear destruction were expressed in images and forms from comics, movies, and pulp paperbacks to policy documents, protest movements, and survivalist tracts. Illustrated with photographs, artwork, and movie and television stills of real and imagined fallout shelters and other bunker fantasies, award-winning author David L. Pike's continues his decades-long exploratio...
A U-Turn to the Future
From local bike-sharing initiatives to overhauls of transport infrastructure, mobility is one of the most important areas in which modern cities are trying to realize a more sustainable future. Yet even as politicians and planners look ahead, there remain critical insights to be gleaned from the history of urban mobility and the unsustainable practices that still impact our everyday lives. United by their pursuit of a “usable past,” the studies in this interdisciplinary collection consider the ecological, social, and economic aspects of urban mobility, showing how historical inquiry can make both conceptual and practical contributions to the projects of sustainability and urban renewal.
Advertising at War
Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.
Land of Necessity
Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University. In Land of Necessity, historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1,969-mile boundary line dividing Mexico and the United States. This richly illustrated volume, with more than 100 images including maps, photographs, and advertisements, explores the convergence of broad demographic, economic, political, cultural, and transnational developments resulting in various forms of consumer culture in the borderlands. Though its importance is uncontestable, the role of necessity in consume...
Petrified Utopia
Taken together, these essays redefine the preconceived notion of Soviet happiness as the product of official ideology imposed from above and expressed predominantly through collective experience, and provide evidence that the formation of the concept of individual happiness was not contained by the limitations of important state projects, controlled by state policies and aimed toward the creation of a new society.
