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The Oxford Handbook of Music and Advertising
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the s...
The American Film Institute and the Cultural Politics of Experimental and Independent Cinema
This book examines the role that the American Film Institute (AFI) had in supporting experimental and independent cinema at a key moment of change in the history of American film. Weaving a rich historical narrative, Ramirez argues that the Cold War struggle for cultural supremacy motivated the creation of the federally-funded AFI. Exploring the intersection of business interests and political objectives, Ramirez demonstrates how the AFI’s approach to experimental and independent cinema was marked by an interest in promoting innovative aesthetics and protecting the creative freedom of filmmakers but lacked the attention to distribution and exhibition that would strengthen the viability of experimental and independent filmmaking as professional practices. Scholars of film, history, and American studies will find this work particularly useful.
In the Shadow of Authoritarianism
In the Shadow of Authoritarianism explores how American educators, in the wake of World War I, created a student-centered curriculum in response to authoritarian threats abroad. For most of the 20th century, American educators lived in the shadow of ideological, political, cultural, and existential threats (including Prussianism, propaganda, collectivism, dictatorship, totalitarianism, mind control, the space race, and moral relativity). To meet the perceived threat, the American curriculum was gradually moved in a more student-centered direction that focused less on “what to think” and more on “how to think.” This book examines the period between World War I and the 1980s, focusing ...
Effective Risk Communication
There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws together new examples of research and practice from contexts as diverse as energy generation, human health, nuclear waste, climate change, food choice, and social media. This book treats risk communication as much more than the interchange of risk information between experts and non-experts; rather, it aims to emphasise the diversity in viewpoints and practices. In each specially commissioned chapte...
Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce
The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organiz...
A Companion to Documentary Film History
This volume offers a new and expanded history of the documentary form across a range of times and contexts, featuring original essays by leading historians in the field In a contemporary media culture suffused with competing truth claims, documentary media have become one of the most significant means through which we think in depth about the past. The most rigorous collection of essays on nonfiction film and media history and historiography currently available, A Companion to Documentary Film History offers an in-depth, global examination of central historical issues and approaches in documentary, and of documentary's engagement with historical and contemporary topics, debates, and themes. ...
Gender and Pop Culture
Gender and Pop Culture examines the intersection of media, society, gender, and culture through a multi-disciplinary lens. The book serves both as a text and reader, focused on an examination of gender and society.
Shakespeare on Screen: King Lear
An up-to-date survey of Shakespeare's King Lear on screen and the aesthetic, social and political issues raised by screen versions.
The Development of Scientific Marketing in the Twentieth Century
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
23 Myths about the History of American Schools
In this fascinating collection, some of the foremost historians of education--including Barbara Beatty, Larry Cuban, Linda Eisenmann, Yoon K. Pak, John L. Rury, and Jonathan Zimmerman--debunk commonly held myths about American schooling. Each short, readable chapter focuses on one myth, explaining what the real history is and how it helped shape education today. Contributors take on a host of tall tales, including the supposed agrarian origins of summer vacation; exaggerated stories of declining student behavior and academic performance; persistent claims that some people are born to be teachers; idealistic notions that the 1954 Brown decision ended segregation in American schools; misleadin...
