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Export Marketing Strategy
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
MSU Contributions to International Business and Innovation
Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Understanding the Family Business
The purpose of this book is to provide readers with an introductory overview of family business, the most prevalent form of business in the world. The differences between family and nonfamily businesses are emphasized in this book. There are several key audiences: As a supplemental text for university undergraduate or graduate level courses such as small business management, introduction to business, entrepreneurship, or family studies. Members of family businesses will benefit from the book as an introduction to the unique nature of family businesses. Professional advisors to family firms such as accountants, attorneys, bankers, insurance providers, and financial services professionals may ...
Marketing Strategy in Play
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.
Organisational Anatomy
This book offers a discussion of a new management concept, “Organisational Anatomy”, which views organisational processes and functions from a biological perspective. This approach naturally explains the ongoing internal and external organisational processes and optimum configuration of different organisations. Organisations are live creatures which are breathing, functioning, moving and developing inside their specific environments. Biological examples offer a useful way of making sense of complex ideas, because they can be related to everyday existence. As such, this allows the reader to intuitively understand the organisations where they work and with which they interact. By classifyi...
Global Justice Activism and Policy Reform in Europe
Civil society activism around issues of global justice has proliferated in Europe during the past two decades. Has such contestation and advocacy made a difference? This book examines whether and how the organizations, networks and campaigns involved have attained their policy objectives in the areas of debt relief, international trade, international taxation and corporate accountability. The analysis also considers the relationship between national and transnational activism. By comparing variations in the "activism-policy nexus" in France, Italy and the United Kingdom, it seeks to understand how such interaction and policy outcomes vary in different institutional and political contexts.
International Marketing in Fast Changing Environment
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Socio-Economic Crises in Black and Brown Communities in the United States
Socio-Economic Crises in Black and Brown Communities in the United States provides insight and awareness concerning crises that exist in underserved Black and brown communities in the United States. The contributors explore these issues through the lenses of public policy, human behavior, environmental injustice, socioeconomic status, gentrification, psychological limitation, Black history distortions, as well as disparities in health, technology, race, gender, and class. They are products of various backgrounds, which provides diverse perspectives from their life experiences.
ISCONTOUR 2014 - Tourism Research Perspectives
Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies
High-Speed Heterostructure Devices
Fuelled by rapid growth in communications technology, silicon heterostructures and related high-speed semiconductors are spearheading the drive toward smaller, faster and lower power devices. High-Speed Heterostructure Devices is a textbook on modern high-speed semiconductor devices intended for both graduate students and practising engineers. This book is concerned with the underlying physics of heterostructures as well as some of the most recent techniques for modeling and simulating these devices. Emphasis is placed on heterostructure devices of the immediate future such as the MODFET, HBT and RTD. The principles of operation of other devices such as the Bloch Oscillator, RITD, Gunn diode, quantum cascade laser and SOI and LD MOSFETs are also introduced. Initially developed for a graduate course taught at Ohio State University, the book comes with a complete set of homework problems and a web link to MATLAB programs supporting the lecture material.
