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Strategic Market Management
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced
Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
Helix and The Fifth Column
Read the complete saga of 13 technothrillers in one value-packed box and save 30%! Damien and Jay don’t exist. Officially. Unofficially, they’re black operatives with an impossible mission. One of their agency’s best operatives has gone rogue, and they’re sent to stop her. But when Damien and Jay start to experience alternate memories and missing gaps in time, they realize there’s more to this mission than they were supposed to know. And their hunt for the truth will take them to some dangerous places... If you love conspiracies and covert ops, this series is for you. The Complete Saga includes: The Chimera Vector (Thriller of the Year - Apple Books) The Seraphim Sequence The Phoen...
The Fifth Column Series: Books 1-4
The entire Fifth Column series of technothrillers is now in one value-packed box: The Chimera Vector, The Seraphim Sequence, The Phoenix Variant and the bonus short story, The Phoenix Ascent. Damien and Jay don’t exist. Officially. Unofficially, they’re black operatives with an impossible mission. One of their agency’s best operatives has gone rogue, and they’re sent to stop her. But when Damien and Jay start to experience alternate memories and missing gaps in time, they realize there’s more to this mission than they were supposed to know. And their hunt for the truth will take them to some dangerous places... If you love conspiracies and covert ops, this book is for you. What rea...
The Chimera Vector (The Fifth Column #1)
Damien and Jay don’t exist. Officially. Unofficially, they’re genetically engineered operatives with an impossible mission. One of their agency’s best operatives has gone rogue, and they’re sent to stop her. But when Damien and Jay start to experience alternate memories and missing gaps in time, they realize there’s more to this mission than they were supposed to know. And their hunt for the truth will take them to some dangerous places... If you love conspiracies and covert ops, this book is for you. What readers are saying: ★★★★★ "I COULDN’T PUT IT DOWN. Nathan Farrugia is in a class by himself. You can’t help but enjoy this adventure." ★★★★★ "What an amaz...
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Putting The Heart Back Into Business
Do you feel there should be more to running a business than the focus on profit alone? Do you ever wonder why you work so hard yet still feel that something is missing? In this uniquely honest and ground-breaking book, entrepreneur Andrew Thornton and coach Eudora Pascall propose a better way of being in business – one that enables everyone to truly be themselves, harnesses people’s strengths and individuality, and puts people and planet first – whilst trusting that profit will still follow. With the inspiring story of the transformation that took place in a multicultural North London supermarket as a backdrop, Andrew and Eudora demonstrate the huge impact and positive difference that ...
Total Relationship Marketing
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. P...
Organizing Supply Chain Processes for Sustainable Innovation in the Agri-Food Industry
This book explores the challenges of sustainable agri-food supply chains. It presents and discusses nine cases of organizational innovation, covering different phases of food production and facing different challenges, by proposing alternative models to the traditional paradigm of scale and leverage to design supply chain in these industries.
