Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Gestión estratégica de campañas publicitarias y de relaciones públicas en los entornos online
El presente libro tiene como objetivo ayudar a los jóvenes profesionales a entender los conceptos básicos acerca de cómo planificar y llevar a cabo campañas de comunicación en entornos digitales. Con este objetivo, recorre las áreas más básicas de la comunicación en línea, explicando de forma muy sencilla y práctica el uso profesional de las estrategias SEO, SEM o de relaciones públicas 2.0. El enfoque principal de esta obra es la aplicación práctica, de ahí que se incluya una gran variedad de ejercicios y casos de estudio. La base del libro está formada por el marco de la gestión y la planificación estratégica como eje central de la actividad de un especialista, ya sea en publicidad o relaciones públicas y marketing digital. Teniendo en cuenta la variedad de tendencias y necesidades del mercado, no nos olvidamos tampoco de hablar de conceptos como el marketing de influencers o la analítica web.
Age of discrepancies
"The first exhibition to offer a critical assessment of the artistic experimentation that took place in Mexico during the last three decades of the twentieth century. The exhibition carefully analyzes the origins and emergence of techniques, strategies, andmodes of operation at a particularly significant moment of Mexican history, beginning with the 1968 Student Movement, until the Zapatista upraising in the State of Chiapas. Theshow includes work by a wide range of artists, including Francis Alys, Vicente Rojo, Jimmie Durham, Helen Escobedo, Julio Galán, Felipe Ehrenberg, José Bedia,Guillermo Gómez-Peña, Francisco Toledo, Carlos Amorales, Melanie Smith, and Alejandro Jodorowsky, among m...
The Savage Detectives
New Year’s Eve, 1975. Two hunted men leave Mexico City in a borrowed white Impala. Their quest: to track down the mythical, vanished poet Cesárea Tinajero. But, twenty years later, they are still on the run. The Savage Detectives is their remarkable journey through our darkening universe. Told, shared and mythologised by a generation of lovers, rebels and readers, their testimonies are woven together into one of the most dazzling Latin American novels of all time. TRANSLATED BY NATASHA WIMMER ‘Roberto Bolaño was a game changer: his field was politics, poetry and melancholia. He could be funny, he could be literate, he could be devastating. And his writing was always unparalleled’ Mariana Enríquez, author of Our Share of Night ‘Bolaño makes you feel changed for having read him; he adjusts your angle of view on the world’ Guardian
Hyperborder
Roving vigilantes, fear-mongering politicians, hysterical pundits, and the looming shadow of a seven hundred-mile-long fence: the US–Mexican border is one of the most complex and dynamic areas on the planet today. Hyperborder provides the most nuanced portrait yet of this dynamic region. Author Fernando Romero presents a multidisciplinary perspective informed by interviews with numerous academics, researchers, and organizations. Provocatively designed in the style of other kinetic large-scale studies like Rem Koolhaas's Content and Bruce Mau’s Massive Change, Hyperborder is an exhaustively researched report from the front lines of the border debate.
Comunicación de Crisis 2.0
A través del estudio académico y su confrontación con el universo laboral y especializado, se desarrollan diversas observaciones que se plasman en esta obra. Cómo el ciberespacio, el mundo digital ha modificado los paradigmas, creando nuevos horizontes en los que el comunicador profesional debe saber desenvolverse, ser proactivo, monitorizar a las audiencias y ser capaz de realizar estrategias comunicativas ante la hostilidad de los intervinientes en la Conversación. Empresa y profesionales deben ser conscientes de las nuevas reglas a aplicar en el mundo de la comunicación corporativa y de crisis en Internet. En el tenue horizonte del 2.0, que tiene sus propias normas y peligros comunicacionales. (EDITOR).
The Case for Marriage
A groundbreaking look at marriage, one of the most basic and universal of all human institutions, which reveals the emotional, physical, economic, and sexual benefits that marriage brings to individuals and society as a whole. The Case for Marriage is a critically important intervention in the national debate about the future of family. Based on the authoritative research of family sociologist Linda J. Waite, journalist Maggie Gallagher, and a number of other scholars, this book’s findings dramatically contradict the anti-marriage myths that have become the common sense of most Americans. Today a broad consensus holds that marriage is a bad deal for women, that divorce is better for childr...
Into the Woods
None
Congressional Record
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Dictionary of Mexican Literature
This volume features approximately 600 entries that represent the major writers, literary schools, and cultural movements in the history of Mexican literature. A collaborative effort by American, Mexican, and Hispanic scholars, the text contains bibliographical, biographical, and critical material--placing each work cited within its cultural and historical framework. Intended to enrich the English-speaking public's appreciation of the rich diversity of Mexican literature, works are selected on the basis of their contribution toward an understanding of this unique artistry. The dictionary contains entries keyed by author and works, the length of each entry determined by the relative significa...
