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Information Search Behaviour Based on Social Media. A Generational Perspective in Romania
A. Purpose The purpose of ...
Geopolitics, Development, and National Security
This volume focuses on the spotlight on Romania and Moldova, two distinct nations that share a common language, history and culture. Romania is a NATO member since 2004 and a fully integrated nation into the European Union since 2007, while The Republic of Moldova (a former Soviet republic) is attempting to join both international organizations for security and development reasons. Ever since the Iron Curtain fell on Europe at the end of World War II, the term “Eastern Europe” has been used without much regard for the diversity of the region. Given the geographical proximity, perhaps this is an understandable error. However, moving forward into the twenty-first century, and considering t...
Perspectives on Consumer Behaviour
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies
One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Stra...
Romanian Consumers' Behaviour Towards Counterfeit Products
Counterfeiting and piracy have emerged as a not inconsiderable phenomenon on the world market because it presents a major peril to the national security, the legal businesses, and even to the economic development and the advancement of society. The scourge of counterfeiting represents today an impending danger because it affects consumers' health and safety, violates the principles of fair competition, fosters illicit trade, illegal migration and employment, discourages investments in new products and technologies and brings about significant loss to intellectual property holders and to the budgets of the states concerned. Being aware of the impact of counterfeit and pirated products on the ...
Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World
This proceedings volume examines the impact of ethics on business and entrepreneurship predominantly from the Romanian perspective. Featuring selected contributions from the 2018 Griffiths School of Management Annual Conference (GMSAC) on Business, Entrepreneurship and Ethics, this book investigates the impact of different social phenomena have upon the understanding and applicability of entrepreneurship and ethics, providing lessons for emerging economies. In emerging economies, entrepreneurship is often times associated with a negative image and entrepreneurs are seen in an unfavorable light. This is due in part to the fact that from a superficial perspective, entrepreneurial behavior does...
Civil Society: The Engine for Economic and Social Well-Being
This proceedings volume explores the concept of civil society as an engine for economic and social well-being. Featuring contributions from the 2017 Griffiths School of Management and IT Annual Conference on Business, Entrepreneurship and Ethics (GMSAC) held in Oradea, Romania, this volume provides different perspectives, emerging studies and trends that are crucial to the further understanding of the interconnection of civil society, economic development and social stability. The enclosed contributions address key topics such as a) the ways in which national, regional and local governments are best equipped to support economic and social development, b) how government, business and non-prof...
Competition, Strategy, and Modern Enterprise Information Systems
"This book provides extensive coverage on the organizational, managerial and technological concerns of enterprise information systems and their executive competitiveness"--
