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Handbook of Brand Semiotics
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and metho...
Introduction to the Semiotics of the Text
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Eating the Other
Food represents an unalienable component of everyday life, encompassing different spheres and moments. What is more, in contemporary societies, migration, travel, and communication incessantly expose local food identities to global food alterities, activating interesting processes of transformation that continuously reshape and redefine such identities and alterities. Ethnic restaurants fill up the streets we walk, while in many city markets and supermarkets local products are increasingly complemented with spices, vegetables, and other foods required for the preparation of exotic dishes. Mass and new media constantly provide exposure to previously unknown foods, while “fusion cuisines” ...
Sphere of Understanding
The book presents dialogues with fourteen highly influential semioticians: Juri Lotman, Vyacheslav Ivanov, Boris Uspenskij, Umberto Eco, Paolo Fabbri, Myrdene Anderson, Winfried Nöth, Gunther Kress, Roland Posner, Stuart Kauffman, Jesper Hoffmeyer, Terrence Deacon, Paul Cobley, and Jaan Valsiner. They have all made a remarkable impact on contemporary research in the Tartu centre of semiotics. As well as these remarkable dialogues, the first part of the volume features an illuminating sequence of chapters on topics including the importance of dialogues, the historical roots and context of semiotics in Tartu since the 19th century, plus the main principles formulated in Jakob von Uexküll’s and Juri Lotman’s works.
Beyond Nature
In Beyond Nature Maurizi tackles the animal question from an unprecedented perspective: strongly criticizing the abstract moralism that has always characterized animal rights activism, the author proposes a historical-materialistic analysis of the relationship between humans and non-humans. By contrasting the thinking of Hegel, Marx and the Frankfurt School with classical authors in the field of animal rights (such as Singer, Regan, and Francione) this text offers an alternative, social and dialectical theory of animality and a different practical approach to the problem of animal suffering. The hopes for change placed in veganism, liberationism and animal activism are here assumed in a political, revolutionary perspective, in which human and animal liberation finally cease to oppose each other.
Spaces for Nostalgia
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The Oxford Handbook of Tantric Studies
"Since the earliest encounters between tantric traditions and Western scholars, tantra has posed a challenge. Representation of tantra has tended to emphasize the antinomian, decadent aspects, which, as attention-grabbing as they were for Western audiences, hampered the study of the field. The Oxford Handbook of Tantric Studies is intended to overcome these obstacles, facilitating collaboration between scholars working on different forms of tantra, and in different disciplines. With more than forty chapters and a global pool of contributors, the Handbook aims to be the definitive reference work in the field, exploring core topics such as action, transformation, embodiment, art, language, and...
The Oxford Handbook of the Phenomenology of Music Cultures
A source of profound insights into human existence and the nature of lived experience, phenomenology is among the most influential intellectual movements of the last hundred years. The Oxford Handbook of the Phenomenology of Music Cultures brings ideas from the phenomenological tradition of Continental European philosophy into conversation with theoretical, ethnographic, and historical work from ethnomusicology, anthropology, sound studies, folklore studies, and allied disciplines to develop new perspectives on musical practices and auditory cultures. With sustained theoretical meditations and evocative ethnography, the book's twenty-two chapters advance scholarship on topics at the heart of...
Origini - XXXIV 2012
THIS ISSUE CONTAINS “FIFTY YEARS OF EXCAVATIONS AND RESEARCHES AT ARSLANTEPE-MALATYA (TURKEY). A CONTRIBUTION TO THE STUDY OF THE EARLIEST CENTRALISED SOCIETIES” Proceedings of the International Conference held in Rome on 5-7 December, 2011 to celebrate the 50th anniversary of the Sapienza University expedition at Arslantepe.The volume is organised in five thematic sections, each referring to a topic on which the excavations at Arslantepe have obtained results, and presenting contributions by both members of the Arslantepe team and other scholars working on the same topic in other sites or regions of the Near East. The objective was to relate the Arslantepe achievements with other outcom...
