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Strategic Sport Communication
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Conspiracy of Silence
The story behind the mainstream press’s efforts to preserve baseball’s color line and the efforts of Black and communist newspapers to end it.
From Jack Johnson to LeBron James
"A collection of essays about the intersection of sports, race, and the media in the 20th century and beyond"--
Contemporary Sport Management
Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession. This latest edition offers much new and updated material: A new chapter on analytics in the sport industry New and updated internat...
Looking at the Stars
As early as 1900, when moving-picture and recording technologies began to bolster entertainment-based leisure markets, journalists catapulted entertainers to godlike status, heralding their achievements as paragons of American self-determination. Not surprisingly, mainstream newspapers failed to cover black entertainers, whose “inherent inferiority” precluded them from achieving such high cultural status. Yet those same celebrities came alive in the pages of black press publications written by and for members of urban black communities. In Looking at the Stars Carrie Teresa explores the meaning of celebrity as expressed by black journalists writing against the backdrop of Jim Crow–era ...
The Global Impact of Olympic Media at London 2012
This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.
Sport Public Relations
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Encyclopedia of Sports Management and Marketing
The first reference resource to bring both sports management and sports marketing all together in one place.
Contemporary Sport Management 6th Edition
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.
Sport Communication
Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learnin...
