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Brand Warfare
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield
“A refreshing message . . . from someonewho has fought many corporate wars.”—The New York Times With the latest stories from D’Alessandro’s neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success. “D’Alessandro dares to speak the truth. If you don’tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. “With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D’Alessandro draws apart the...
Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are tr...
Tarnished Rings
In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt Lake City officials to secure votes from a number of IOC members in support of the city’s bid for the 2002 Olympic Winter Games invited intense scrutiny of the organization by the international media. The IOC and its president, Juan Antonio Samaranch, staggered through the opening weeks of the scandal, but ultimately Samaranch and key actors such as IOC vice president Richard Pound, marketing director Michael Payne, and director-general François Carrard weathered the storm. They also safeguarded the IOC’s autonomy and subsequent...
Summary: Career Warfare
The must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It." This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard, get good performance reviews and do the right things - it's all about your personal brand. In his book, the author presents 10 rules for building and keeping a great personal brand. By reading this summary, you will learn how to apply those rules in order to start getting the promotions and recognition that you deserve. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Career Warfare" and discover the 10 rules for building your personal brand and standing out from the corporate crowd.
The Mystery of the Pheramengo Cross
Teacher Conci DAmato McVey finds herself embroiled in yet another mystery as she discovers a fabulous fifteen-carat emerald in an unlikely place, and the race is on as many factions are in close pursuit to obtain the emerald and to find the remaining two pieces of the Pheramengo Cross, worth over twenty million dollars intact. In her fourth novel, The Mystery of the Pheramengo Cross, Gloria DAlessandro has spun an intricate web of murder and mystery. As Conci searches for the answers with her Auntie, Sister Mary Concetta Rose, they find out than the answer to The Mystery of the Pheramengo Cross lies a little too close to homeliterally!
Success Through Diversity
Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations.
11+ Years in the Life of an Immigrant
My struggle with the Immigration and Naturalization Service (INS), during my first six years in the United States, is an inspiring story for every immigrant who wishes to become legally a permanent resident and ultimately an American citizen. Understanding the rules and regulations of the INS and fighting them effectively on their own turf, is the key to success for every immigrant who wishes to settle legally in the United States. Proper legal advice and guidance, coupled with determination to achieve your goal, are the fundamentals of making your dream come true. Eleanor Roosevelt once said: "The future belongs to those who believe in the beauty of their dreams."
1906 - A Novel
Set during the great San Francisco earthquake and fire, this page-turning historical novel reveals recently uncovered facts that forever change our understanding of what really happened. Narrated by a feisty young reporter, Annalisa Passarelli, the novel paints a vivid picture of the Post-Victorian city, from the mansions of Nob Hill to the underbelly of the Barbary Coast to the arrival of tenor Enrico Caruso and the Metropolitan Opera. Central to the story is the ongoing battle—fought even as the city burns—that pits incompetent and unscrupulous politicians against a coalition of honest police officers, newspaper editors, citizens, and a lone federal prosecutor. James Dalessandro weaves unforgettable characters and actual events into a compelling epic.
The Power of God's Names
In his exciting new book, bestselling author Dr. Tony Evans shows that it’s through the names of God that the nature of God is revealed to us. Who is God in His fullness? How has He expressed His riches and righteousness? How can you trust His goodness? As you get to know the names of God and understand their meaning, God’s character will become real to you in life-changing ways. You will explore the depths of God as Elohim: The All-Powerful Creator Jehovah: The Self-Revealing One Adonai: The Owner of All Jehovah-Jireh: The Lord Who Provides El Shaddai: The Almighty Sufficient One El Elion: The Most High Ruler Jehovah Nissi: The Lord’s Banner of Victory Jehovah Shalom: The Lord Our Peace Jehovah Mekadesh: The Lord Who Sanctifies Jehovah Rophe: The Lord Who Heals Jehovah Tsikenu: The Lord My Righteousness Jehovah Robi: The Lord My Shepherd Immanuel: God With Us By studying and understanding the characteristics of God as revealed through His names, you will be better equipped to face hardship and victory, loss and provision, and all of the challenges life throws at you.
