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A Sustainable Tourism Workforce
This book brings together issues of social justice and the neglect of a sustainable orientation to the tourism workforce. This has resulted in an impoverished, unsustainable, and transient workforce that does not meet the aims of UN sustainable goals within the sector or indeed the UNTWO Code of ethics towards its employees. The introductory review and 15 chapters in this volume each make a unique and distinct contribution to knowledge. The opening review presents a critique of current definitions of sustainability in an employment, and specifically in a tourism employment context, acknowledging and critiquing extant literature. It uniquely recognises the themes submitted on the topic of sus...
Service Management and Marketing Principles
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality an...
Tourism Employment in Nordic Countries
Viewed through a politico-economic lens, Nordic countries share what is often referred to as the ‘Nordic model’, characterised by a comprehensive welfare state; higher spending on childcare; more equitable income distribution; and lifelong-learning policies. This edited collection considers these contexts to explore the complex nature of tourism employment, thereby providing insights into the dynamic nature, characteristics, and meaning of work in tourism. Contributors combine explorations of the impact of policy on tourism employment with a more traditional human resources management approach focusing on employment issues from an organizational perspective, such as job satisfaction, training, and retention. The text points to opportunities as well as challenges relating to issues such as the notion of ‘decent work’, the role and contribution of migrant workers, and more broadly, the varying policy objectives embedded within the Nordic welfare model. Offering a detailed, multi-faceted analysis of tourism employment, this book is a valuable resource for students, researchers and practitioners interested in tourism employment in the region.
Managing, Marketing, and Maintaining Maritime and Coastal Tourism
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Service Management Principles for Hospitality & Tourism
Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs within the context of personal relationships and experience.
A Research Agenda for Tourism and Development
Tourism is integral to local, regional and national development policies; as a major global economic sector, it has the potential to underpin economic growth and wider development. Yet, transformations in both the nature of tourism and the dynamic environment within which it occurs give rise to new questions with regards to its developmental role. This Research Agenda offers a state-of-the-art review of the research into the tourism-development nexus. Exploring issues including governance, policy, philanthropy, poverty reduction and tourism consumption, it identifies significant gaps in the literature, and proposes new and sometimes provocative avenues for future research.
Managing Hospitality Organizations
Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Photonics, Volume 2
Discusses the basic physical principles underlying the science and technology of nanophotonics, its materials and structures This volume presents nanophotonic structures and Materials. Nanophotonics is photonic science and technology that utilizes light/matter interactions on the nanoscale where researchers are discovering new phenomena and developing techniques that go well beyond what is possible with conventional photonics and electronics.The topics discussed in this volume are: Cavity Photonics; Cold Atoms and Bose-Einstein Condensates; Displays; E-paper; Graphene; Integrated Photonics; Liquid Crystals; Metamaterials; Micro-and Nanostructure Fabrication; Nanomaterials; Nanotubes; Plasmon...
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
