Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Luxury Tourism
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.
Progress in Sustainable Mobility Research
This book presents the outcomes of the trans- and interdisciplinary research project NEMo (Nachhaltige Erfüllung von Mobilitätsbedürfnissen im ländlichen Raum - Sustainable Fulfilment of Mobility Needs in Rural Areas). Due to demographic change, it is becoming increasingly difficult for rural districts and communities to maintain a basic set of public transport services such as bus and train transit without encountering issues regarding necessary social participation, sensible regional value creation and, last but not least, achievable environmental protection goals. At the same time, the demand for mobility in rural areas will continue to rise in the future, e.g. due to the concentration of medical care facilities and shopping centres close to cities. Focusing on the development of sustainable and innovative mobility services and business models, this book explains how new mobility offers can be created in which citizens themselves become mobility providers. To do so, it combines the findings of the individual research groups with external contributions from science and practice.
Rethinking Luxury Fashion
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
Markenwirkung von Sponsoring
David Woisetschläger untersucht die Markenwirkung von Sponsoring im Zeitverlauf und mit der Methode des Growth Mixture Modelling. Hierdurch ist es möglich, die individuellen Einstellungsänderungen im Strukturmodell bei gleichzeitiger Segmentierung nach (un-)beobachtbarer Konsumentenheterogenität zu schätzen. Klassenspezifische Effekte des Sponsorings lassen sich identifizieren, Kommunikationseffekte können präziser gemessen und verlässlichere Aussagen über die Effektivität der Maßnahmen abgeleitet werden.
Autonomous Driving
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to ...
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Fleets Go Green
The book presents the results of the research project Fleets Go Green from different engineering disciplines. It includes comprehensive empirical data as well as different methods and tools for evaluating and integrating electric vehicles into corporate fleets. Finally, the authors give recommendations for fleet owners, vehicle manufacturers and political decision. The aim of the joint research project Fleets Go Green was the integrated analysis and evaluation of the environmental performance of electric and plug-in-hybrid vehicles in everyday usage on the example of fleet operations. The potential of electric vehicles for reducing the harmful environmental impacts of road transport in everyday conditions can only be analyzed and evaluated in field tests. If electric vehicles should realize their potential to reduce emissions and minimize the consumption of resources, an integrated life cycle assessment is required.
