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Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.
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The highly-respected book of reference of sought-after Independent Schools in membership of the Independent Schools Council's Associations: HMC, GSA, The Society of Heads, IAPS, ISA and COBIS.
The Greatest Game of All or Rugby League as it is known to some has given me nearly a half a century of pleasure and a little pain. In 1966 at the ripe old age of 6 I was introduced to our game when my Uncle Harry moved into the bedroom I shared with my younger brother in a 2 bedroom fibro joint in Rockdale(Dragon Territory). Harry was playing lower grades for Jack Gibsons Roosters and went on to play for St George in the 1971 Grand Final against my other front rower mate John Sattler and his Rabbitohs. By the age of 9 I had memorized every player in the Big League magazine. The game became my obsession. Even if I had not been lucky enough to play over 100 games in the best competition in th...