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Descriptions of imaginary buildings abound in late medieval and early modern texts in France. This book examines the reasons for their popularity and analyzes the way in which metaphors of the building were used by writers as a tools of persuasion. One such writer was Jean Lemaire (c.1473-after 1515) who used architectural metaphor both to praise his patrons and to advertise his own talents, while drawing on and transforming a tradition of writing popularized by his rh toriqueur predecessors.