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Decoded
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics ex...
Decoding Homes and Houses
Exploration of the relationship between the design of housing and domestic routine.
Decoding Reality
For a physicist, all the world is information. The Universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the Universe and considers the implications of interpreting it in terms of information. He explains the nature of information, the idea of entropy, and the roots of this thinking in thermodynamics. He describes the bizarre effects of quantum behaviour — effects such as 'entanglement', which Einstein called 'spooky action ...
Decoding Organization
How was Bletchley Park made as an organization? How was signals intelligence constructed as a field? What was Bletchley Park's culture and how was its work co-ordinated? Bletchley Park was not just the home of geniuses such as Alan Turing, it was also the workplace of thousands of other people, mostly women, and their organization was a key component in the cracking of Enigma. Challenging many popular perceptions, this book examines the hitherto unexamined complexities of how 10,000 people were brought together in complete secrecy during World War II to work on ciphers. Unlike most organizational studies, this book decodes, rather than encodes, the processes of organization and examines the structures, cultures and the work itself of Bletchley Park using archive and oral history sources. Organization theorists, intelligence historians and general readers alike will find in this book a challenge to their preconceptions of both Bletchley Park and organizational analysis.
Decode Your Dreams
Discover the power of dreams, gain the tools to decode them and be inspired to take meaningful actions in waking life to make these come true with renowned psychologist Ian Wallace. You create and encode your dreams to process your emotions and intentions, so the best person to decode them is you. First equip yourself with tips and tricks to remembering them and unpacking their significance. Next, dig into the detail with over 90 dream scenarios. Finally, connect your dreams to waking-life truths to grow self-awareness and address deep-seated desires, fears and intentions – the key to manifesting your goals and realising your potential.
Big Book of Decoding Vowels, Grades 1 - 3
Help beginning readers advance to proficiency with The Big Book of Decoding Vowels. This helpful workbook teaches students how to decode words and match them to pictures, identify sentence-picture correlation, apply vowel sounds to spell words, and more! It is also great for remediation. Key Education products are intended to engage and educate young and special learners, as well as assist teachers in building a strong and developmentally appropriate curriculum for these children. The product lineÑcomprised of teacher/parent resource books, photographic learning cards, and other activity- and game-oriented materialsÑis designed to assist in ÒUnlocking the Potential in Every Child.Ó
Beyond Leveled Books
In the first edition of Beyond Leveled Books, Franki Sibberson and Karen Szymusiak, offered a much-needed perspective on moving transitional readers from the basic supports of leveling to independent book selection. Seven years later, drawing on their continued research and expanding roles as authors and literacy consultants, Franki and Karen, along with colleague Lisa Koch, present a new updated and expanded edition of this "useful and eye-opening book." Education Reviews, 2001] In Beyond Leveled Books, Second Edition the authors provide even more resources to help teachers understand and meet the needs of transitional readers. The key topic of series books has been revised and enlarged, wi...
Encyclopedia of Decoding the Brain.
Things gets really hot. No other book series details the decoding of the brain than this series. Or your money back. Things you probably never heard and probably will never hear again. That's it. I am not saying any more words. Just buy and find out for yourself. Close to the climax Probably the greatest book series for decades to come. For now most people are sceptical. But you will see. Book 7 in the series Titled: Thoughts to Word or Audio [Brain Code]
Strategies that Work
Describes strategies teachers can use to promote reading comprehension in students from kindergarten through eighth grade; and includes examples of student work, illustrations, and other reference tools.
Encyclopedia of Decoding DNA Sequence.
This is how to decode DNA sequence and everything to do with genes and life. Look no further. Visit www.twofuture.world
