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Essentials of Pharmacy Management
"Essentials of Pharmacy Management is an accessible introduction to management in an increasingly business-oriented environment. It provides a jump-start to leadership roles and career advancement. This textbook provides pharmacy students with an understanding of business processes used, and how those processes impact their practice of pharmacy in providing patient care. The material provides those who aspire to become managers in healthcare organizations with a foundation of how to manage in an environment that is focused on "the business of healthcare." For pharmacists who prefer not to move into management positions, the book explains how and why business decisions are made relative to practice."--Publisher.
Marketing for CPAs, Accountants, and Tax Professionals
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Cr...
Government and the Food Industry: Economic and Political Effects of Conflict and Co-Operation
This book's purpose is to shed light on the threats and opportunities arising from the incentives and restrictions of governmental actions which food industry managers discover in their search for profits. The food industry, as defined here, includes farmers, their input suppliers, processors and distributors. This text explores how the private sector reacts to the stimulus of public support measures, rules and regulations which are usually motivated by entirely different ends than those desired within the private sector. No current single model of economic behavior as yet adequately encompasses or quantifies these complex vectors and forces. Management is comprised of many factors, most of ...
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing for Attorneys and Law Firms
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by co...
Grandparents in a Digital Age
This book investigates the changing culture of grandparenting. Depending on the group, the period, and the family, grandparents have been powerful patriarchs and matriarchs, reliable second parents, dependents, burdens, or community figures. The book examines the history of grandparenting and the changing depiction of grandparent culture from “old” to “hip,” including the development of the celebrity grandparent, the emergence of media technologies that allow for new communication and relationships between grandparents and their grandchildren, new rituals associated with grandparenting, the growth of the marketing of grandparenting as a new stage of life, and the impact on our cultur...
No Games Chicago
Promoted as a prestigious economic opportunity and often aggressively sought by local leaders, hosting a modern Olympics can in fact be a “city-killer” that racks up billions of dollars in over-budget expenses, degrades the environment, and shreds civil liberties. This book recounts the successful efforts of grassroots organization No Games Chicago to derail Chicago's bid for the 2016 Summer Olympics in an entertaining case study of local activism with international reach. The group’s detailed strategies and tactics provide a much-needed playbook for scholars, journalists, and activists seeking people-powered alternatives to megaprojects and other tourism-centric economic development s...
