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"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate toward...
The compelling autobiography of the 'face of racing' Derek 'Tommo' Thompson.
The study and application of spatial information systems have been developed primarily from the use of computers in the geosciences. These systems have the principle functions of capturing, storing, representing, manipulating, and displaying data in 2-D and 3-D worlds. This book approaches its subject from the perspectives of informatics and geography, presenting methods of conceptual modeling developed in computer science that provide valuable aids for resolving spatial problems. This book is an essential textbook for both students and practitioners. It is indispensable for academic geographers, computer scientists, and the GIS professional. Serves as the first comprehensive textbook on the field of Spatial Information Systems (also known as Geographic Information Systems) Contains extensive illustrations Presents numerous detailed examples
When a little green frog hops into Little Quack's pond - the other ducklings are not at all sure if they should make friends with him - after all he sounds funny, he's green and he's not at all fluffy. But Little Quack wants to be frog's friend and soon persuades his brothers and sisters that hopping, splashing and jumping are all fun things to do - so Little Ribbit is soon very at home in his new pond.
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It ends with a discussion of the reception of the Morte Darthur from the sixteenth to the twentieth centuries, and a select bibliography.
Guiding the reader through all the stages that lead to the formation of a star such as our Sun, this advanced textbook provides students with a complete overview of star formation. It examines the underlying physical processes that govern the evolution from a molecular cloud core to a main-sequence star, and focuses on the formation of solar-mass stars. Each chapter combines theory and observation, helping readers to connect with and understand the theory behind star formation. Beginning with an explanation of the interstellar medium and molecular clouds as sites of star formation, subsequent chapters address the building of typical stars and the formation of high-mass stars, concluding with a discussion of the by-products and consequences of star formation. This is a unique, self-contained text with sufficient background information for self-study, and is ideal for students and professional researchers alike.
Cynics are as old as Man himself. Ancient sources tell of Adam who, when seeing Eve for the first time, muttered, "e;Uh-oh. There goes Free Will."e; If Adam was indeed the father of the human race - and, as such, the progenitor of cynicism - is it any surprise his children are just like him? Nowadays, the word 'cynic' has been relegated to a synonym of 'doubter', 'pessimist' or 'sceptic'. But, given our modern preoccupations with pleasure, fame, fortune and power, maybe we need cynics more than ever. Perhaps theirs is that small, sane voice amid the roar of instant gratification, 24-hour television, media manipulation and marketing. Or perhaps we just wanted to sell a book. But, of course - we're not that cynical. Are we?
Social media expert for big-name companies and celebrities shares insider advice for reaching a large audience in a short time and growing a follower base organically.