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The 50 Plus Market
Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Animal Investigators
Inside the Clark R. Bavin U.S. Fish and Wildlife Service Forensics Laboratory lies a rarely seen world, a CSI for wildlife, where a walk-in freezer contains carcasses and animal parts awaiting necropsies (animal autopsies); shelves and drawers hold pills, rugs, carvings, and countless other products made from parts of endangered animals; and a dedicated group of forensic scientists is responsible for victims from thirty thousand animal species. Accomplished environmental journalist Laurel A. Neme goes behind the scenes at the wildlife forensics lab -- the only crime lab of its kind -- to reveal how its forensic scientists and the agents of the U.S. Fish and Wildlife Service are working to in...
The Thread of Flame
Reproduction of the original: The Thread of Flame by Basil King
Disturbing Art Lessons
Some art lessons can inspire. Others are useless or even harmful. Eli Levin has written an amusing recollection of his art-student years and subsequent development. We witness his struggles to overcome the clichés and bombast so prevalent in the art world from 1950 to 1990. From every lesson the author hopes to find something useful, even occasionally a moment of insight. In the form of an artist’s memoir, this book concentrates on the difficult question what can artists learn? It is a close study of the crises and breakthroughs that make up the lifetime effort of one particular artist to develop his personal vision.
The Wandering Soul
In his book, the author describes his life from age two, after the second world war, to seventy today. His early life in an RAF nissen hut in Lytham St Annes; hard times at boarding schools; an archaeological dig at Milton Keynes; lengthy train travel to Istanbul; smallpox requiring departure from Turkey to Cyprus military base, thence by ship to Egypt, Port Alexandria and military train to Luxor, in a country eerily awaiting developments after the destruction of three jumbo jets. He also describes his time in New York, Washington and Philadelphia, meeting his wife while hitch hiking in Ireland; working for two legal firms and for the catholic church, both positive as the latter included the successful visit to the UK by Pope John Paul II, but negative as it involved appalling child protection cases.
The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
GRASPED Aging and Gerontology
"GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals wi...
