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Leading Digital
"In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow." -- From the Amazon
Leading Digital
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to ...
Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation
Improve your business performance through digital transformation Digital transformation has become commonplace across public and private sector organizations, and yet most struggle to achieve tangible results from it. Many make avoidable mistakes or fall into simple traps along the way. Written by a team of global digital transformation thought leaders, Hacking Digital provides practical advice and information that you need to successfully transform your organization. Hacking Digital is organized into six easy-to-follow sections: • Initiating Your Digital Transformation • Setting Up the Right Organizational Dynamics • Working with the Outside World • Creating Value in New Ways • Leading People and Organizations • Anchoring and Sustaining Performance How do you create a sense of urgency? How do you set up digital governance? How do you create successful digital offerings? How do you manage the relationship between digital transformation and IT? How do you scale digital initiatives? Hacking Digital answers these and many other questions you need to transform your organization and seize a competitive edge for years to come. www.hackingdigital.org
Perpetual Transformation
Transformation is no longer a short-lived initiative. It is not a program.It is not linear.Instead, the world's leading organizations now embrace transformationas a a challenging, stretching, exciting and essential constant in theirlives. Welcome to the age of perpetual transformation.Now, the Brightline Initiative and Thinkers50 have collaborated to bringtogether some of the world's leading minds on the theme of perpetualtransformation. Curated by Thinkers50 cofounder Stuart Crainer andintroduced by PMI COO Michael DePrisco, Perpetual Transformationfeatures ideas and insights from Didier Bonnet, Susie Kennedy, KaihanKrippendorff, Jeffrey Kuhn, Habeeb Mahaboob, Tony O'Driscoll,Martin Reeves, Lars F&æste, Tom Deegan, April Rinne, Antonio Nieto-Rodriguez, Gabriele Rosani, Paolo Cervini, Robin Speculand, BehnamTabrizi and a host of others.
How to Go Digital
Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the d...
The Technology Fallacy
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus onl...
Digital Marketing
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to under...
Management
Schermerhorn, Management 14e continues to offer the same balanced theory approach as with previous editions. Students need an active and engaged learning classroom environment that brings personal meaning to course content and the instructor's course objectives. Schermerhorn communicates with students through rich, timely features and cases that bring management topics, theories, and concepts to life. The underlying goal is to translate foundation theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.
The Next Age of Disruption
Management experts discuss the innovation challenges that lie ahead, building on Clayton Christensen's famous theory of "disruptive innovation." Clayton Christensen's groundbreaking theory of "disruptive innovation" has proven to be one of the most influential management ideas of the last several decades. In this book, business and management experts--many of them Christensen's colleagues and former students--discuss the innovation challenges that lie ahead. Building on Christensen's work, they offer companies a guide for navigating a new world of disruption--a future in which artificial intelligence is a business tool, the speed of innovation increases dramatically, and capital is more easily accessible. The book also includes one of the last interviews with Christensen before his death in January 2020.
Islam in Europe
In this timely work, Robert J. Pauly, Jr. looks in detail at the impact of Islam’s presence in Europe. He examines five areas of particular importance: the effect of the growth of Muslim communities on the demographics of Western Europe generally, and France, Germany and the United Kingdom in particular; the consequences of the marginalization of Muslims on domestic and international security within and outside of Western Europe in the post-11 September 2001 era; the impact of the issue of Islam in Europe on the European Union’s ongoing deepening and widening processes; the potential correlation between the increased visibility of Islam in Europe and the growth of far-right political parties across the continent; and the broader relationships between the issues of Islam in Europe, Islam and Europe, and Islam and the West.
