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Supply Chains
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Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Green Supply Chain Management
Today, one of the top priorities of an organization’s modern corporate strategy is to portray itself as socially responsible and environmentally sustainable. As a focal point of sustainability initiatives, green supply chain management has emerged as a key strategy that can provide competitive advantages with significant parallel gains for company profitability. In designing a green supply chain, the intent is the adoption of comprehensive and cross-business sustainability principles, from the product conception stage to the end-of-life stage. In this context, green initiatives relate to tangible and intangible corporate benefits. Sustainability reports from numerous companies reveal that ...
Strategic Innovative Marketing
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more ev...
Outsourcing Management for Supply Chain Operations and Logistics Service
Logistics and Supply Chain Management has been a vital part of every economy and every business entity. Both sciences have become prestigious research fields focusing on best practices, concepts, and methods. Outsourcing Management for Supply Chain Operations and Logistics Services is concentrated on the key players of the outsourcing paradigm; the organizations that provide logistics services, the Third Party Logistics (3PLs), as well as their clients, presenting and promoting the lessons learned by their cooperation. Specifically, this publication presents studies which are relevant to practitioners, researchers, students, and clients of the application of the Outsourcing practice on the Logistics and Supply Chain Management services giving emphasis to 3PLs.
Agent and Web Service Technologies in Virtual Enterprises
Provides a comprehensive review of the most recent advances in agent and Web service technologies. Provides an integrated view of the most recent contributions that support formation, integration, collaboration, and operation in virtual enterprise. Presents examples of applications of these technologies throughout various aspects of the virtual enterprise life cycle.
Information Technologies, Methods, and Techniques of Supply Chain Management
"This book has compiled chapters from experts from around the world in the field of supply chain management and provides a vital compendium of the latest research, case studies, frameworks, methodologies, architectures, and best practices within the field of supply chain management"--Provided by publisher.
Sustainable Practices: Concepts, Methodologies, Tools, and Applications
"This reference explores some of the most recent developments in sustainability, delving into topics beyond environmental science to cover issues of sustainable economic, political, and social development"--Provided by publisher.
Examining the Informing View of Organization: Applying Theoretical and Managerial Approaches
Understanding the organizational dimensions that surround information systems is essential for professionals involved in the field, ultimately improving upon organizational design and performance. Examining the Informing View of Organization: Applying Theoretical and Managerial Approaches will utilize relevant perspectives to enhance theory and practice in the information systems area. By providing a framework for the Informing View of Organization, this book is a valuable resource for academics in the field, as well as managers and professionals in information systems.
