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Supply Chains
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Marketing and the Customer Value Chain
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and p...
HALAL LIFESTYLE: Theory and Practice in Indonesia
The implications of the “halalization” phenomenon in Indonesia today involve not only the food sector but also other sectors. Starting with travel, medication in case of illness, fashion, make-up equipment for women to support their appearance, and other lifestyle models. A person’s habit of consuming goods/services oriented towards a halal frame of mind is also known as a halal lifestyle. Practising a halal lifestyle can ensure and manage the morality of everything that is done by someone involved in it. At the same time, the halal lifestyle also maintains human self-esteem, dignity, and respect; human self-control; and maintaining human integrity and individuality. Practising the halal lifestyle in this life is every Muslim’s right, but it is a privilege for any non-Muslim. Therefore, let’s start a halal lifestyle from an early age because halal is good for oneself and others.
Business Information Systems: Concepts, Methodologies, Tools and Applications
Business Information Systems: Concepts, Methodologies, Tools and Applications offers a complete view of current business information systems within organizations and the advancements that technology has provided to the business community. This four-volume reference uncovers how technological advancements have revolutionized financial transactions, management infrastructure, and knowledge workers.
The Challenge of Library Management
Change in libraries -- The human factor -- Organizational culture impact -- Initiating change effectively -- Implementing change effectively -- Environmental factors impacting success -- Managerial baggage -- Evaluating the change and yourself as a change leader -- Change-specific challenges.
Cross Reality and Data Science in Engineering
Today, online technologies are at the core of most fields of engineering and society as a whole . This book discusses the fundamentals, applications and lessons learned in the field of online and remote engineering, virtual instrumentation, and other related technologies like Cross Reality, Data Science & Big Data, Internet of Things & Industrial Internet of Things, Industry 4.0, Cyber Security, and M2M & Smart Objects. Since the first Remote Engineering and Virtual Instrumentation (REV) conference in 2004, the event has focused on the use of the Internet for engineering tasks, as well as the related opportunities and challenges. In a globally connected world, interest in online collaboratio...
Outsourcing Management for Supply Chain Operations and Logistics Service
Logistics and Supply Chain Management has been a vital part of every economy and every business entity. Both sciences have become prestigious research fields focusing on best practices, concepts, and methods. Outsourcing Management for Supply Chain Operations and Logistics Services is concentrated on the key players of the outsourcing paradigm; the organizations that provide logistics services, the Third Party Logistics (3PLs), as well as their clients, presenting and promoting the lessons learned by their cooperation. Specifically, this publication presents studies which are relevant to practitioners, researchers, students, and clients of the application of the Outsourcing practice on the Logistics and Supply Chain Management services giving emphasis to 3PLs.
Marketing and Supply Chain Management
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Strategic Innovative Marketing
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more ev...
