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Marketing Channels
Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India. The concepts have been explained in simple and student friendly manner and illustrated through suitable Indian as well as global examples.
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Textbook of Family Medicine
Textbook of Family Medicine, 3/e has been thoroughly revised and updated as per the requirement of general practitioners. Chapters contributed from a number of national and international experts in their respective fields makes this an authoritative text. The chapters have been thoroughly revised not only to incorporate symptomatic approach and management at primary care level but also the advanced treatment options available in tertiary care centres. With its contemporary approach and lucid presentation, the text would be of immense value to the general practitioners as well as students pursuing courses in Family medicine.
Autophagy in Infection and Immunity
Autophagy is a fundamental biological process that enables cells to autodigest their own cytosol during starvation and other forms of stress. It has a growing spectrum of acknowledged roles in immunity, aging, development, neurodegeneration, and cancer biology. An immunological role of autophagy was first recognized with the discovery of autophagy’s ability to sanitize the cellular interior by killing intracellular microbes. Since then, the repertoire of autophagy’s roles in immunity has been vastly expanded to include a diverse but interconnected portfolio of regulatory and effector functions. Autophagy is an effector of Th1/Th2 polarization; it fuels MHC II presentation of cytosolic (s...
What the River Knows
At the age of forty-two, Wayne Fields set upon a sort of pilgrimage when he waded the near twenty-mile stretch of a small river in northern Michigan with fly rod in hand. He emerged with a beautiful and poignant memoir, a meditation on families and aging, and a whimsical response to what time, and streams, and those we care about bring into our lives.
Wrongfully Convicted (Updated and Expanded Edition)
“Canada’s leading authority” (Kirk Makin, journalist and author) explains Canada’s national tragedy of wrongful convictions, how anyone could be caught up in them, and what we can do to safeguard justice. Canada has a serious problem: a significant but unknown number of people have been convicted for crimes they didn’t commit. There are famous cases of wrongful convictions, such as David Milgaard and Donald Marshall, Jr., where the system convicted the wrong person for murder. But there are lesser-known cases: people who feel they have no option but to plead guilty, and people convicted of crimes that were imagined by experts or the police that never, in fact, happened. Kent Roach,...
Combined Clinical Nursing Skills Manual including OSCE 2V - Set - E-Book
Vol 1This book is written based on the revised INC syllabus; it is developed on the rich knowledge and clinical expertise of theauthors, co-authors and contributors around various specialties of nursing.• It is indexed, well-organized, updated with recent information, and enhanced with the inclusion of OSCE checklists andprocedure skills as per requirement of the new syllabus.• The authenticity of the contents of the manual rests with a strong literature review from various indexed textbooks of nursing.• The individual patient differences, patient preferences, patient conditions and situations are considered before or whileputting a procedure into practice.Vol 2• Developed by a team ...
16th Conference on Flavor Physics and CP Violation
Presenting the proceedings of FPCP 2018, this book reviews the status quo of flavor physics and discusses the latest findings in this exciting area. Flavor physics has been instrumental in the formulation and understanding of the standard model, and it is possible that the direction of new physics will be significantly influenced by flavor sector, also known as the intensity frontier, making it possible to indirectly test the existence of new physics up to a very high scale, beyond that of the energy frontier scale accessible at the LHC. The book is intended for academics around the globe involved in particle physics research, professionals associated with the related technologies and those who are interested in learning about the future of physics and its prospects and directions.
Advances in Virus Research
- Among the topics covered are: - Poliovirus assembly and incapsidation of genomic RNA - HIV type 1 reverse transcriptase - Mechanisms of persistence and associated disease - Genome rearrangements of rotaviruses - Luteoviruses - Hepadnaviruses - Iridoviruses
Explosion Shock Waves and High Strain Rate Phenomena
The book presents the papers presented at the 6th international conference on Explosion, Shock Wave and High Strain-Rate Phenomena (ESHP). Topics covered include: Advanced Manufacturing under Impact/Shock Loading, Detonation of High Pressure Flammable Gas in Closed Spaces, High Strain-Rate Behaviour of Auxetic Cellular Structures, Underwater Shock Waves Generation, Magnetic Pressure Welding of Aluminum Sheets, Shock Synthesis of Zirconium Oxides, Impact Joining of Dissimilar Metals, High-Speed Oblique Collision of Metals, Dynamic Behavior of Dislocation Wall Structures, Tensile Strength of Rock at High Strain Rates, Fiber Reinforced Mortar, Impact Analysis of Carbon Fiber Reinforced Polymer, Explosive Welding , Underwater Explosive Welding , Making Ultrafine Explosives, Aluminum-Steel Explosive Cladding, Explosively Cladded Aluminum Hybrid Composites, Explosive Clads with Interlayers.
