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Disney Institute, Book 1 Casting Magic
Over the past nine decades, The Walt Disney Company has been providing extraordinary entertainment and experiences to families globally. Thanks to their loyalty, Disney has grown into one of the world's largest media companies, and its brand has become one of the world's best loved and most valuable. Casting Magic, written under the auspices of Disney Institute, pulls aside the curtain to reveal why Disney's workforce is such a powerful generator of innovative products and services, superlative customer experiences, and unshakable brand loyalty. Better yet, it describes how by over managing four core human resource processes-selection, training, communication, and care-you can transform the culture of your organization, engage the full potential of your employees, and drive your results to new heights.
Be Our Guest: Revised and Updated Edition
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Be Our Guest specializes in helping professionals see new possibilities through concepts not found in the typical workplace, revealing even more of the business behind the magic of quality service.
Summary of Disney Institute’s Be Our Guest by Milkyway Media
Be Our Guest: Perfecting the Art of Customer Service (2011)by Disney Institute and Theodore Kinni outlines the Walt Disney Company’s approach to customer service. Disney Institute, the company’s professional development arm, trains people from other businesses, nonprofits, and government agencies to adapt Disney’s customer service strategies for their own organizations… Purchase this in-depth summary to learn more.
Be Our Guest
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Handbook of Human Resource Management in the Tourism and Hospitality Industries
The hospitality and tourism sector is an increasingly significant contributor to GDP worldwide, as well as a key source of employment in developing regions. Drawing on contemporary research, this Handbook provides a provocative review of the major human resource challenges facing the hospitality and tourism sector today.
Disney Culture
Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.”
