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The International Handbooks of Museum Studies, 4 Volume Set
The International Handbooks of Museum Studies is a multi-volume reference work that represents a state-of-the-art survey of the burgeoning field of museum studies. Featuring original essays by leading international museum experts and emerging scholars, readings cover all aspects of museum theory, practice, debates, and the impact of technologies. The four volumes in the series, divided thematically, offer in-depth treatment of all major issues relating to museum theory; historical and contemporary museum practice; mediations in art, design, and architecture; and the transformations and challenges confronting the museum. In addition to invaluable surveys of current scholarship, the entries include a rich and diverse panoply of examples and original case studies to illuminate the various perspectives. Unprecedented for its in-depth topic coverage and breadth of scholarship, the multi-volume International Handbooks of Museum Studies is an indispensable resource for the study of the development, roles, and significance of museums in contemporary society.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Biennial Report
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International Agency for Research on Cancer Biennial Report 2006-2007
A wide range of projects are described in the latest Biennial Report of the International Agency for Research on Cancer (IARC), the cancer research branch of the World Health Organization. Most of these projects involve collaborations with scientists in institutes throughout the world, covering topics ranging from descriptive epidemiology and biostatistics, cancer registration and analysis of data on cancer occurrence, to basic research on genetic and molecular aspects of cancer development to pathogenesis and prevention studies. Profusely illustrated, the Report also contains details of the personnel and organization of IARC and its activities, as well as a complete list of over 500 publications and articles authored by its scientists and their collaborators during the biennium.
Standing Room Only
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Museum Practice
MUSEUM PR ACTICE Edited by CONAL MCCARTHY Museum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more. Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.
Conduire le changement à l'hôpital
Le système hospitalier est un reflet de la société dont il émane. Les changements qui s’y opèrent, toujours plus drastiques occasionnent des difficultés ou des souffrances. Ces transformations systémiques génèrent des crises identitaires et des mécanismes de défense. Il est nécessaire de comprendre ces derniers. Une évaluation fine du terrain permet ainsi aux cadres de santé d’adopter différentes postures, de stratège, de « coach », ou de « manager de projet. Cependant, les projets de changement prescrits « verticalement » ont peu de chances de succès. Pourtant, il existe une alternative. Une « organisation apprenante. Les cadres de santé trouveront ici des voies à explorer pour construire au quotidien un autre hôpital, un hôpital se comportant comme un organisme vivant en situation d’apprentissage permanent, un « hôpital apprenant ».
Branded Entertainment
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Organisations créatives et culturelles
Les organisations créatives et culturelles sont marquées par un développement sans précédent et témoignent d’un intérêt croissant pour les échanges économiques et touristiques, notamment au plan international. Les secteurs créatifs, tels que l’art, le design, la publicité, l’artisanat, la mode, les musées, les bibliothèques, la gastronomie ou encore l’architecture, constituent des leviers essentiels pour le patrimoine et le développement des territoires. Cet ouvrage étudie les organisations créatives et culturelles sous un angle économique et managérial dans un contexte récent de recul des financements publics. Il traite de questions longtemps négligées par le monde académique (mutation de la demande, attractivité touristique, défis architecturaux, créativité territoriale, digitalisation, médiation éducative et thérapeutique) et prend ainsi la mesure de la complexité d’activités émergentes dans notre société. Il offre un ensemble de stratégies originales et innovantes autour des organisations créatives et culturelles, qui renouvellent les espaces et l’environnement tout en respectant l’ancrage culturel et artistique du patrimoine.
AIMAC Proceedings
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