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Cinematic Metaphor in Perspective
  • Language: en
  • Pages: 158

Cinematic Metaphor in Perspective

Over centuries, scholars have explored how metaphor contributes to thought, language, culture. This collection of essays reflects on Müller, Kappelhoff, and colleagues’ transdisciplinary (film studies and linguistics) approach formulated in "Cinematic Metaphor: Experience – Affectivity – Temporality". The key concept of cinematic metaphor opens up reflections on metaphor as a form of embodied meaning-making in human life across disciplines. The book documents collaborative work, reflecting intense, sometimes controversial, discussions across disciplinary boundaries. In this edited volume, renowned authors explore how exposure to the framework of Cinematic Metaphor inspires their views of metaphor in film and of metaphor theory and analysis more generally. Contributions include explorations from the point of view of applied linguistics (Lynne Cameron), cognitive linguistics (Alan Cienki), media studies (Kathrin Fahlenbrach), media history (Michael Wedel), philosophy (Anne Eusterschulte), and psychology (Raymond W. Gibbs, Jr.).

Cinematic Metaphor
  • Language: en
  • Pages: 298

Cinematic Metaphor

  • Categories: Art

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodi...

Meaning-Making and Political Campaign Advertising
  • Language: en
  • Pages: 255

Meaning-Making and Political Campaign Advertising

Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativi...

Figurativity and Human Ecology
  • Language: en
  • Pages: 315

Figurativity and Human Ecology

Figurativity has attracted scholars’ attention for thousands of years and yet there are still open questions concerning its nature. Figurativity and Human Ecology endorses a view of figurativity as ubiquitous in human reasoning and language, and as a key example of how a human organism and its perceived or imagined environment co-function as a system. The volume sees figurativity not only as embedded in an environment but also as a way of acting within that environment. It places figurativity within an ecological context, and approaches it as a phenomenon which cuts across bodily, psychological, linguistic, social, cultural and natural environments. Figurativity and Human Ecology will appeal to those interested in the analysis of the all-encompassing creativity of the human mind and in the methodological difficulties associated with the study of cognition.

Blumenberg’s Rhetoric
  • Language: en
  • Pages: 392

Blumenberg’s Rhetoric

Marking the 50th anniversary of one among this philosopher’s most distinguished pieces, Blumenberg’s Rhetoric proffers a decidedly diversified interaction with the essai polyvalently entitled ‘Anthropological Approach to the Topicality (or Currency, Relevance, even actualitas) of Rhetoric’ ("Anthropologische Annäherung an die Aktualität der Rhetorik"), first published in 1971. Following Blumenberg’s lead, the contributors consider and tackle their topics rhetorically—treating (inter alia) the variegated discourses of Phenomenology and Truthcraft, of Intellectual History and Anthropology, as well as the interplay of methods, from a plurality of viewpoints. The diachronically extensive, disciplinarily diverse essays of this publication—notably in the current lingua franca—will facilitate, and are to conduce to, further scholarship with respect to Blumenberg and the art of rhetoric. With contributions by Sonja Feger, Simon Godart, Joachim Küpper, DS Mayfield, Heinrich Niehues-Pröbsting, Daniel Rudy Hiller, Katrin Trüstedt, Alexander Waszynski, Friedrich Weber-Steinhaus, Nicola Zambon.

Body - Language - Communication. Volume 2
  • Language: en
  • Pages: 1084

Body - Language - Communication. Volume 2

Volume II of the handbook offers a unique collection of exemplary case studies. In five chapters and 99 articles it presents the state of the art on how body movements are used for communication around the world. Topics include the functions of body movements, their contexts of occurrence, their forms and meanings, their integration with speech, and how bodily motion can function as language. By including an interdisciplinary chapter on ‘embodiment’, volume II explores the body and its role in the grounding of language and communication from one of the most widely discussed current theoretical perspectives. Volume II of the handbook thus entails the following chapters: VI. Gestures acros...

The Oxford Handbook of Metaphor in Organization Studies
  • Language: en
  • Pages: 529

The Oxford Handbook of Metaphor in Organization Studies

Metaphors for organization and management have been a subject of strong interest in the area of organizational studies since the 1980s. Metaphors enhance the understanding of organizations and provide a mechanism for critiquing current practices, increasing effectiveness, and improving communication. The Oxford Handbook of Metaphor in Organization Studies provides a comprehensive reference for researchers, educators, and managers. The book comprises twenty-nine chapters, which are authored by over forty contributors, many of whom have played major roles in the development of the field over the years. The theoretical underpinnings of organizational metaphors are explored. An array of metaphorical contexts for understanding management and organizations is presented. The various uses of metaphor as a tool in research, education, and management are addressed, as are the limitations of metaphors. Finally, future research directions related to metaphors in organizational studies and management are proposed.

A Critical Companion to Terrence Malick
  • Language: en
  • Pages: 290

A Critical Companion to Terrence Malick

From the dust of the Montana plains to the farthest reaches of the cosmos, Terrence Malick’s films have enchanted audiences with transcendent images of nature, humanity, and grace for nearly fifty years. The contributors in this volume explore the profound implications of Malick’s stories, images, processes, and convictions as they offer comprehensive studies of the ten completed films of Terrence Malick. Each chapter takes a reflective and retrospective approach, considering new interpretations and frameworks for understanding Malick's unique creative choices. Drawing from a range of diverse academic disciplines, the collection analyzes the groundbreaking qualities of his cinematic style and the philosophical underpinnings that permeate his work. Rigorously researched and unique, the arguments presented within this volume shed new light on Malick and the cinematic medium.

Cinematic Metaphor in Perspective
  • Language: en
  • Pages: 158

Cinematic Metaphor in Perspective

Over centuries, scholars have explored how metaphor contributes to thought, language, culture. This collection of essays reflects on Müller, Kappelhoff, and colleagues’ transdisciplinary (film studies and linguistics) approach formulated in "Cinematic Metaphor: Experience – Affectivity – Temporality". The key concept of cinematic metaphor opens up reflections on metaphor as a form of embodied meaning-making in human life across disciplines. The book documents collaborative work, reflecting intense, sometimes controversial, discussions across disciplinary boundaries. In this edited volume, renowned authors explore how exposure to the framework of Cinematic Metaphor inspires their views of metaphor in film and of metaphor theory and analysis more generally. Contributions include explorations from the point of view of applied linguistics (Lynne Cameron), cognitive linguistics (Alan Cienki), media studies (Kathrin Fahlenbrach), media history (Michael Wedel), philosophy (Anne Eusterschulte), and psychology (Raymond W. Gibbs, Jr.).

Common Fragrance and Flavor Materials
  • Language: en
  • Pages: 290

Common Fragrance and Flavor Materials

Get a good start in flavor and fragrance chemistry! This book presents a survey of those natural and synthetic fragrance and flavor materials which are isolated and produced commercially on a relatively large scale because of their organoleptic characteristics. It provides information on their properties, methods employed in their manufacture, and their areas of application. '...The excellent and concise introduction to this unique industry is followed by extensive information on nearly 500 of the most used fragrance and flavor compounds. Names, molecular formula, physical data, odor and flavor descriptions, uses, and a number of processes for the larger volume chemicals are all included. Su...