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Managing Operational Risk
"Managing Operational Risk" ist ein maßgeblicher Leitfaden zum Handling des operativen Risikos in Finanzinstituten. Als operatives Risiko bezeichnet man das Risiko für mögliche unerwartete Verluste, die auf Systemfehler, nicht adäquate interne Steuerungs- und Kontrollmechanismen sowie auf menschliches Versagen und höhere Gewalt zurückzuführen sind. Erläutert werden hier alle grundsätzlichen Fragen, angefangen bei einer ausführlichen Definition des Begriffs operatives Risiko, bis hin zu Entwurf und Implementierung anspruchsvoller Riskmanagement-Systeme. Darüber hinaus werden neueste Verfahren zur Erstellung von Computermodellen ebenso erörtert wie führende Methoden zur Integration von Legacy Systemen für die Bewertung und Erfassung operativer Risiken. "Managing Operational Risk" ist ein sachlich-prägnanter Ratgeber zur Bewertung und Minimierung des operativen Risikos. Geschrieben von Douglas Hoffman, einem international führenden Experten auf diesem Gebiet. Mit zahlreichen Fallstudien zu Spitzenfinanzinstitutionen weltweit.
Marketing
A volume which combines the expertise of leading marketers into a principle text, each chapter is penned by authorities from that particular field of marketing, many of whom are renowned in the classroom and boardroom for their marketing acumen.
Marketing Principles and Best Practices
Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.
Business Marketing Management: B2B
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.
Services Marketing
Bateson and Hoffman's SERVICES MARKETING, 4e, International Edition examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.
Paul G. Hoffman
Having gained fame and success in business, Paul G. Hoffman went on to become involved in a wide range of public concerns. In this new and revealing biography Alan R. Raucher provides the first assessment of Hoffman's entire career, beginning with his rise to the presidency of Studebaker and his success in applying progressive management to lift it from bankruptcy to profitability. A firm believer in the automobile, Hoffman became known as a sales genius, as a promoter of the new human relations approach to labor management, and as the industry's apostle of automotive safety. Raucher follows the movement of Hoffman's career into the broad public arena. Having developed a reputation as a prog...
The Domain Testing Workbook
Domain testing is the most widely taught technique in software testing. However, many of the presentations stick with examples that are too simple to provide a strong basis for applying the technique. Others focus on mathematical models or analysis of the program's source code. The Domain Testing Workbook will help you develop deep skill with this technique whether or not you have access to source code or an abiding interest in mathematics. The Domain Testing Workbook provides a schema to organize domain testing and test design, with dozens of practical problems and sample analyses. Readers can try their hand at applying the schema and compare their analyses against over 200 pages of worked ...
G. Hoffman
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A Risk Management Approach to Business Continuity
Julia Graham and David Kaye, two globally recognized risk management experts with experience in 50 countries, were among the first to recognize the interrelationship of Risk Management and Business Continuity and demonstrate how to integrate them with Corporate Governance enterprise-wide. They focus on all the factors that must be considered when developing a comprehensive Business Continuity Plan, especially for multi-location or multinational companies. Endorsed by The Business Continuity Institute, Institute for Risk Management, and Disaster Recovery Institute International, the book includes: • Chapter objectives, summaries and bibliographies; charts, sample forms, checklists throughou...
