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Cultural Strategy
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical ch...
How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be bu...
How Brands Innovate
In How Brands Innovate, Douglas Holt provides an entirely different way to understand how innovation works from the conventional ideas that dominate in business. He argues that market transformations are pushed forward by culture and society rather than new technology or new products. Drawing on his decades-long experience, Holt shows how companies can build innovative new businesses without the advantage of new technology or revitalize businesses that havelost their leading position.
The Consumer Society Reader
The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste." "Consumer society--the 'air we breathe,' as George Orwell has described it--...
Experimental Economics
An examination of an area of economic research whereby economists have begun to use laboratories to evaluate economic propositions under carefully controlled conditions. The authors argue for the effectiveness of this technique in selected circumstances.
Cultural Strategy
Douglas Holt & Douglas Cameron menerbitkan sebuah buku tentang kultur, buku itu berjudul “Cultural Strategy” yang diterbitkan oleh Oxford University Press. Strategi kultural atau kebudayaan CA. Van Peursen adalah upaya pembelajaran manusia dan budaya desain. Strategi budaya melibatkan tidak hanya kebijakan budaya pemerintah, tetapi juga cakupan yang lebih luas. Strategi budaya berakar pada isu-isu kemanusiaan yang diperjuangkan semua kelompok. Misalnya, bagaimana manusia dapat secara akurat menjawab pertanyaan-pertanyaan besar seperti tujuan hidup, makna hidup ini, norma-norma yang mengatur interaksi manusia, dan perkembangan normal masyarakat. Semua ini tidak wajar bagi manusia untuk me...
Nancy Holt
Published on the occasion of the exhibition held at Haunch of Venison, London, June 7-Aug. 25, 2012.
The Foreign Policy of the Douglas-Home Government
This book provides an important study of a short-lived government making foreign policy in the shadow of an impending general election. It considers Britain's relations with the United States, Africa, Asia and the Middle East.
