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Delivering WOW
Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you!
Social Issue of Advertising
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
DIGITAL MARKETING (Concept, Strategy, and Implementation)
Perkembangan teknologi yang semakin pesat mempengaruhi era pemasaran saat ini. Pemasaran yang awalnya hanya menggunakan media tradisional bergeser pada media digital atau lebih dikenal dengan pemasaran digital. Masuknya dunia pemasaran pada era ini menjadikan banyak perusahaan berfikir keras dalam bertindak dan menetapkan strategi. Hal ini disebabkan oleh mudahnya akses informasi oleh konsumen dan semakin tingginya tingkat persaingan antar perusahaan yang memicu fenomena yang berubah-ubah setiap saat yang sulit untuk diprediksi. Kenyataan ini memicu para pemasar untuk terus berhati-hati dalam bertindak dan memilih strategi yang tepat serta selalu berusaha menampilkan kreatifitas dan inovasi ...
Sustainable Marketing of Cultural and Heritage Tourism
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Political Legitimacy
Essays on the political, legal, and philosophical dimensions of political legitimacy Scholars, journalists, and politicians today worry that the world’s democracies are facing a crisis of legitimacy. Although there are key challenges facing democracy—including concerns about electoral interference, adherence to the rule of law, and the freedom of the press—it is not clear that these difficulties threaten political legitimacy. Such ambiguity derives in part from the contested nature of the concept of legitimacy, and from disagreements over how to measure it. This volume reflects the cutting edge of responses to these perennial questions, drawing, in the distinctive NOMOS fashion, from p...
Edisi 12/2011 - Majalah Pengusaha Muslim
== Pilih FREE SAMPLE untuk mendapatkan buku ini, bagi anda yang tidak memiliki akun Google Wallet == Pada edisi ini menyajikan pembahasan tentang - Bersyukur Dengan Yang Sedikit - Cara Mudah Mengecek Popularitas Tweet Berdasarkan Kata Kunci - Pengusaha Yang Sukses = Komunikator Yang Baik - Uang Kertas Tidak Perlu Dizakati - Sukses Berkat Kekuatan Shalat Dan Sedekah - Bertahan Dengan Strategi Diferensiasi - Strategi & Taktik Online Marketing - Dinding Unik Dari Batok Kelapa - Jalan Menuju Qana'ah - Belanja Berhadiah = Judi ? - Waralaba, Bisnis Bermasalah Secara Syariah - Agar Slide Presentasi Tidak Garing - Mengemis Yang Halal & Mengemis Yang Haram - Harta Umat Rp. 77 Triliun, Kemana Perginya? - Tawaran Waralaba Ritel - Belajar Dari Apple Store, Semuanya Mengenai Kepuasan Pelanggan - Delapan Hal Yang Harus Dijauhi Pengusaha - Merencanakan Arus Kas Bisnis Eceran - Innovation War, Yang Terluka Dan Gugur Di Medan Laga - Waralaba Ritel Ringan Ongkos - Syarat Waralaba yang Haram - Membajak Hak Cipta Karya Ilmiah, Utang Dunia Akherat - Menyembunyikan Cacat Barang, Transaksi Tidak Sah ? - Agar Slide Presentasi Tidak Garing
Entrepreneurial Innovation in the International Business of Tourism
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case stud...
Sweet Middle East
The award-winning author of Mediterranean Street Food introduces readers to the sweet side of Middle Eastern cuisine with these seventy classic desserts. The seductive flavors of the Middle East have won over food lovers around the world, but the sweets of the region have remained largely unknown to Western palates—until now. Sweet Middle East, by doyenne of Middle Eastern cooking Anissa Helou, presents seventy classic desserts fragrant with spices, honey, dates, and nuts, and steeped in tradition. From Egyptian Bread Pudding to Turkish Fritters and Crispy Algerian “Crepes,” this is a delectable tour of Middle Eastern treats you won’t want to miss.
Peranan Hukum dalam Pembangunan Ekonomi
Buku ini hendak menunjukkan pentingnya keselarasan penegakkan hukum dan pembangunan ekonomi nasional. Memisahkan pembangunan hukum di satu sisi dan pembangunan ekonomi di sisi lainnya, dirasakan tidak tepat dan kontra produktif, karena kedua bidang tersebut saling berkaitan satu sama lain. Pembahasan hukum ekonomi tidak dapat dilepaskan dari falsafah ekonomi negara, yaitu pancasila dan Pasal 33 UUD tahun 1945. Ruang lingkup yang diatur dalam hukum ekonomi secara luas mencakup kegiatan ekonomi yang mempunyai sifat pembangunan/pengembangan ekonomi. Pendekatan ini juga searah dengan fungsi hukum sebagai agent for modernization dan hukum sebagai tool of social engineering. Pembangunan ekonomi pa...
