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Traditional Chinese Medicine—Professionalization and Integration in Hong Kong
Chinese medicine has a rich history that has only been made more complex by its integration with “Western” biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese m...
Social Inclusion: Theoretical Development and Cross-cultural Measurements
Social inclusion is a key outcome measure for health intervention and social services initiatives. However, there is currently no universal global measure of social inclusion with proven validity and reliability. This prevents accurate cross-cultural comparisons of the impact of social services and policy changes. To fi ll this void, the authors describe the theory and development of the Social and Community Opportunities Pro le (SCOPE) developed in the United Kingdom as a measure of social inclusion. The SCOPE has since been translated and applied in Hong Kong, Poland, and Brazil with proven success in providing empirical evidence of social inclusion among the general public, persons with m...
Multimodal Communication
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Advertising and Chinese Society
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
International Advertising and Communication
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Cold Sleep
It’s the perfect score—stealing valuable data from a VIP in cryo-freeze midway through a decades-long interstellar crossing. If it works, Kara will have enough money to buy what she’s always wanted—a Captaincy. But with the rest of the crew and the cargo of one hundred thousand colonists still frozen, Kara and her accomplice, Zed, realize they’re not the only ones awake. The murdered woman they find is only the first victim of whoever or whatever has woken from Cold Sleep... *** “I’ve been reading a lot of fantasy lately, and enjoying it, but finishing the last I turned to my list of suggested books and at random selected one likely to be science fiction. Cold Sleep by Luke Hin...
Self-portrait in Dongguan
Consciously aware or not, I think it’s impossible to take a picture where something about the self is not reflected in it. In this book you will see images that reflect part of what I am, pictures that a I took in my trip to Dongguan in China, during 9 days.
Chinese Discourses on Happiness
Happiness is on China’s agenda. From Xi Jinping’s “Chinese Dream” to online chat forums, the conspicuous references to happiness are hard to miss. This groundbreaking volume analyzes how different social groups make use of the concept and shows how closely official discourses on happiness are intertwined with popular sentiments. The Chinese Communist Party’s attempts to define happiness and well-being around family-focused Han Chinese cultural traditions clearly strike a chord with the wider population. The collection highlights the links connecting the ideologies promoted by the government and the way they inform, and are in turn informed by, various deliberations and feelings cir...
