Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Advertising to Children in China
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Social Inclusion: Theoretical Development and Cross-cultural Measurements
Social inclusion is a key outcome measure for health intervention and social services initiatives. However, there is currently no universal global measure of social inclusion with proven validity and reliability. This prevents accurate cross-cultural comparisons of the impact of social services and policy changes. To fi ll this void, the authors describe the theory and development of the Social and Community Opportunities Pro le (SCOPE) developed in the United Kingdom as a measure of social inclusion. The SCOPE has since been translated and applied in Hong Kong, Poland, and Brazil with proven success in providing empirical evidence of social inclusion among the general public, persons with m...
Traditional Chinese Medicine—Professionalization and Integration in Hong Kong
Chinese medicine has a rich history that has only been made more complex by its integration with “Western” biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese m...
Multimodal Communication
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Girls and Media
The role of media in any society is vital and is closely related to brands and consumption especially in a vibrant 21st century Asian city. Hong Kong with its free-market economy and urban bustle is a perfect place to observe this in action. But Hong Kong is also deeply conservative in many ways especially with regard to family values, and the presence of overtly sexualized images in advertising sits uncomfortably with the values of modesty and traditional sexual mores that exist there. Young girls are also discovering their identities like any other groups of girls in the world, and often this journey will not be easy. This book deals with media and the extent to which media representations...
Advertising and Chinese Society
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Cold Sleep
It’s the perfect score—stealing valuable data from a VIP in cryo-freeze midway through a decades-long interstellar crossing. If it works, Kara will have enough money to buy what she’s always wanted—a Captaincy. But with the rest of the crew and the cargo of one hundred thousand colonists still frozen, Kara and her accomplice, Zed, realize they’re not the only ones awake. The murdered woman they find is only the first victim of whoever or whatever has woken from Cold Sleep...
