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Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing, atribut politik, kualitas figur, dan brand name; dan dari aspek positioning, kandidat mesti memiliki keunikan, ciri khas, perbedaan dengan kandidat lain, kebaruan/inovasi dalam memimpin, dan karakter dinamis dalam memimpin. Jika dua aspek itu baik, maka akan berdampak positif terhadap keputusan pemilih. Buku berjudul STRATEGI MARKETING MIX POLITIK DALAM PEMENANGAN PILKADA Suatu Pendekatan Praktik dan Akademik karya Dr. Asep Ferry Bastian, S.E., M.M. ini merupakan karya ilmu manajemen yang dikhususkan lagi dalam aspek pemasaran politik. Selain lolos uji dalam disertasi pada program doktor ilmu manajemen pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya, Malang, pengalaman praktikal penulis dalam mendampingi hingga memenangkan tokoh politik, yakni: wakil walikota Tangerang (2008-2013) hingga kemudian walikota Tangerang dua periode (2013-2018 dan 2018-2023) menjadi nilai tambah bagi kebergunaan resep buku ini bagi para calon kontestan politik lainnya di Indonesia.
Any branch of biology depends for its progress on the development of new concepts and to a lesser, but sometimes crucial, extent on the elimination of erroneous notions. Understanding the roles of bacteria required first the observation that such minute creatures existed, and subsequently the exper imental demonstrations that their presence was necessary for the occurrence of particular phenomena. In this first volume, the authors review the development of scientific understanding of the role of microbes as agents of diverse natural processes. Notably absent is a separate review of the history of microbes as agents of disease, a his tory available in many other publications. Regrettably abse...
Editorial Amendments (US Federal Communications Commission Regulation) (FCC) (2018 Edition) The Law Library presents the complete text of the Editorial Amendments (US Federal Communications Commission Regulation) (FCC) (2018 Edition). Updated as of May 29, 2018 In this document, the Federal Communications Commission (Commission) makes certain minor editorial amendments to its rules to correct errors or omissions of publication, eliminate duplicative language, or conform the rules with other rule sections in effort to provide clear and concise rules that are easy for the public to understand. This book contains: - The complete text of the Editorial Amendments (US Federal Communications Commission Regulation) (FCC) (2018 Edition) - A table of contents with the page number of each section
Background paper prepared for the October 2020 IMF World Economic Outlook. This paper provides a detailed presentation of the simulation results from the October 2020 IMF World Economic Outlook chapter 3 and an additional scenario with carbon pricing only for comparison with the comprehensive policy package where green investments were also included. This paper has greatly benefitted from continuous discussions with Oya Celasun and Benjamin Carton on the design of simulations; contributions from Philip Barrett for part of the simulations; and research support from Jaden Kim. We also received helpful comments from other IMF staff. All remaining errors are ours. McKibbin and Liu acknowledge financial support from the Australian Research Council Centre of Excellence in Population Ageing Research (CE170100005).
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
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