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Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Disordered World
A dazzling and ultimately hopeful exploration and analysis of our disordered and volatile post-9/11 world by one of the leading international writers and thinkers of our times.
Sensory Marketing
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Forests of Iran
The work describes the general ecological aspects of Iran as well as West and Central Asia in the introduction. The book includes three chapters, each describing the climate, geology and soil characteristics, vegetation and forest types, site demands of the main tree species and the ecogram of them, management and socio-economic issues of three different phytogeographical regions, mainly the Hyrcanian, Irano-Turanian, and Saharo-Sindian. Each chapter contains a table for introducing the English and Botanical names of the plant species mentioned in the chapter. The information presented in this book is based on personal experiences and results of research projects of the authors, as well as experiences of other forest scientists in Iran. The references are given at the end of each chapter separately. The book contains 10 tables, 37 black and white and 55 color pictures.
Specialised Dictionaries for Learners
The need for constructing a lexicographical theory with a particular focus on specialised dictionaries for learners is well documented in recent publications. This will imply paying attention to, at least, four basic lexicographic categories: learners; the learner's situation; the learner's needs; dictionary assistance. In one or other way, these categories are analysed in this book, whose eleven chapters are grouped into three parts. Part 1 reflects on some of the main ideas defended by the function theory of lexicography, perhaps the theoretical framework that has paid more attention to specialised lexicography. Part 2 presents some proposals that have already being explored in the field o...
Journey to the East
Shares the influential architect's account of a 1911 trip through central and eastern Europe and includes sketches he made along the way.
Conducting Research Interviews for Business and Management Students
In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, conclusions and next steps. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Introduction to Recreation and Leisure, 3E
Introduction to Recreation and Leisure, Third Edition, presents perspectives from 52 leading experts from around the world. It delves into foundational concepts, delivery systems, and programming services; offers an array of ancillaries; and helps students make informed career choices.
Organizational Psychology for Managers
No matter how monolithic it may appear, an organization is a collection of moving parts. Whether we are looking at building teams, providing leadership, hiring and training employees, problem solving, managing time effectively, or setting aggressive, inspiring goals, every decision can easily impact every other decision. The complexity can quickly become overwhelming. Organizational Psychology identifies a framework and offers key methodologies managers need to define behavioral tendencies and navigate complex organizational systems. Each chapter takes a high-level view of a particular aspect of organizational psychology, focusing on elements that shape companies and drive operational effici...
