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Market Orientation
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Market Orientation
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
The Crisis of Food Brands
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media ...
Paradoxes in Food Chains and Networks
This publication contains the proceedings of the 5th international conference on chain and network management in agribusiness and the food industry. Papers will focus on the paradoxes caused by conflicting interests in the fields of economics and ethics, technology and environment, legislation and internationalisation, etc. The modern consumer demands highquality products, in broad assortments throughout the year, and for competitive prices. Society imposes constraints on companies in order to economize on the use of resources, ensure animal-friendly and safe production, and restrict pollution. Together with technological developments and increased international competition, these demands ha...
Marketing Management
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.
The Virgin Birth –The Celebration of Christmas as Proof of the Virgin Birth
Because the virgin birth really happened the world was forever altered. Although this "once in an eternity" birth is usually only considered at Christmas – and then often peripherally – this unique doctrine upon which the Bible and Christianity stand or fall nevertheless impacts every single person's life for eternal good or its opposite. How could something so ancient and unseen be the most important teaching for the human race? And how could a global cultural celebration prove the truth of a miracle 2000 years ago? This eBook will explore one of the most fascinating events in human history.
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What Happens After I Die?
What does the Bible say about heaven and hell? How do I distinguish biblical promises from sentimental myths? How can I be ready? Exploring the wonders of heaven while taking an honest look at the realities of hell, pastor Michael Allen Rogers provides us with a clear and accessible summary of all things related to the afterlife. This book is an invaluable resource for anyone seeking to answer the crucial question of what happens after I die?
