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In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, ...
This Atlas of Dermatology has a unique clinical orientation with an emphasis on morphology. The disease entities are arranged according to the morphology of lesions to aid diagnosis. This pattern of placement is more useful for both teaching and learning and serves as an important aid in making a diagnosis being based on the way patients present themselves in out-patient departments. With key diagnostic clinical pointers generously illustrated to help the reader in diagnosing and excluding clinical differentials, this Atlas will serve as a helpful source for medical residents and practitioners specialising in Clinical Dermatology. Key Features An atlas and text covering skin, mucosa, hair and nail diseases in skin of color Emphasis on key diagnostic clinical pointers 3000+ clinical images--multiple images of a disease to cover the clinical spectrum Dedicated section on Regional Dermatology and Skin changes in systemic diseases Clinician’s desk reference for OPD practice
Nail disorders are a specialized group of disorders which are often neglected during post graduate teaching. This book aims to provide a comprehensive review covering the diagnostic and therapeutic aspects of nail disorders. It discusses the basics of nail unit, common conditions like infections, tumors and genetic diseases, diagnostic armamentarium involved in nail diseases like KOH mount, onychoscopy, imaging and surgical management of nail diseases which includes anesthesia of nail unit, nail biopsy and advanced nail procedures including video demonstration of such procedures. This book elaborates on nails in systemic diseases and briefly covers nail cosmetics and nail photography. Key Features Comprehensively reviews nail disorders Includes diagnosis, therapeutic and surgical aspect Discusses Onychoscopy Reviews the importance of nail photography
SMART MATERIALS FOR SCIENCE AND ENGINEERING Smart materials, also known as advanced or creative materials, are described as advanced materials that react intuitively to environmental changes or as materials that can return to their original shape in response to certain stimuli. Smart materials are classified as either active or passive based on their characteristics. There are two types of active materials. The first kind cannot change its characteristics when subjected to outside stimuli, for example photochromatic spectacles that only alter their color when exposed to sunlight. The other, which includes piezoelectric materials, can change one sort of energy (thermal, electrical, chemical, ...
Print Edition of Lions District 322E Directory for the year 2016-17 is released by District Governor Lion Anupam Singhania. This Digital Edition is replica of the same, to enable portability of the book through Mobile Phones. It also saves plenty of Paper and saves Trees.
This book presents the role of AI-Driven Digital Twin in the Industry 4.0 ecosystem by focusing on Smart Manufacturing, sustainable development, and many other applications. It also discusses different case studies and presents an in-depth understanding of the benefits and limitations of using AI and Digital Twin for industrial developments. AI-Driven Digital Twin and Industry 4.0: A Conceptual Framework with Applications introduces the role of Digital Twin in Smart Manufacturing and focuses on the Digital Twin framework throughout. It provides a summary of the various AI applications in the Industry 4.0 environment and emphasizes the role of advanced computational and communication technolo...
An edited book (2nd Volume) is a compilation of academic chapters produced by several authors to share their perspectives and experiences on a certain subject. The chapters of the edited book, which are written by many writers, go through a peer-reviewing procedure to confirm their quality. The volume editor next manages the uniformity of style and material flow. The chapters in the edited book should be the author's own unpublished original works. If they are carefully planned and edited well, edited volumes can be excellent books. A successful edited book is more than just a longer version of a journal issue with a similar theme; it is also a complete intellectual undertaking that should be treated as such from the outset.
The book discusses the basics of aptamers and the advent of aptamer-based technology in recent times. The book covers the diverse applications of aptamers, such as in detection of animal and plant pathogens, disease diagnosis and therapeutics, environmental contamination detection etc. Besides these applications, the book also describes the use of these synthetic or modified DNA, as drug delivery vehicles. The different chapters describe how the binding capacity and specificity of aptamers can be exploited in various ways. The book also discusses how these attributes of aptamers can outdo the antibody technology in biomedical and diagnostic solutions. This crisp and concise book gives the readers an insight into the most recent biotechnological applications of aptamers.
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.