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Brand Management
Nobody can take your reputation or brand away from you once it has been established. Competitors might well be able to replicate your goods, your patents might someday expire, trade secrets would leak to competitors, your special manufacturing facility will ultimately become outdated, but your brand would live on and also continue to be distinctively yours. In fact, a powerful brand name might well be your most important asset. Relationship building is facilitated by brands. Branding aids in the convenience of making a purchase. A significant advantage is provided by branding in this manner. A powerful brand may help client’s trust company and establish expectations about the items in the ...
E-Commerce
As the Internet expands, it has a greater impact on our daily lives and the way we do business. All businesses and organizations, no matter how big or little, are re-evaluating their goals and methods. To stay ahead of the competition, more and more companies are turning to online sales. However, e-commerce operations are complex and need broad knowledge. Essential concepts in electronic commerce are discussed in detail in this book i.e., “concept & function, building blocks & types of e-commerce, emarketing, online banking in e-finance systems, online business models, e-trading and importance, e-payment system and its major aspects, and e-cash”. When compared to other books on the subject, this one takes a more international view of the e-commerce industry. The book is easy to read, covers relevant topics with the latest research, and is plenty of examples to back up the points made. Any reader interested in learning more about the everchanging e-commerce landscape would benefit from reading this book, which is appropriate for the reader at all academic levels.
Pediatric Oculoplastic Surgery
This is a definitive text on ocular disorders which looks specifically at the case of children. Topics include: genetic considerations, embryology and anatomy, anesthesia, dermatologic considerations, abenign and malignant tumours, fetal wound healing, establishing proper diagnosis, and many others. The book features many colour photographs and custom illustrations that present comprehensive and easy-to-use information on the identification and treatment of a wide range of ocular disorders. The volume is an essential addition to the library of every pediatric ophthalmologist and reconstructive surgeon.
Building Green
City ascending, city imploding -- The integrated subject -- Ecology in practice : environmental architecture as good design -- Rectifying failure : imagining the new city and the power to create it -- More than human nature and the open space predicament -- Consciousness and Indian-ness : making design "good"--A vocation in waiting : ecology in practice -- Soldiering sustainability
Orbital Surgery
Orbital surgery deals with a variety of complications occurring in the eye socket comprising inflammatory diseases like thyroid-associated orbitopathy, tumors, infections, and injuries from trauma that affect eye function. In this volume, renowned European orbital surgery experts share their professional experience and expertise. Their contributions cover basic as well as more specialized up-to-date concepts that are beneficial in the diagnosis and treatment of patients with orbital disorders. The book offers a practical review of this complex and very interesting branch of ophthalmic plastic surgery for ophthalmology residents, ophthalmic plastic and orbital surgery fellows, ophthalmic plastic surgeons with a special interest in orbital surgery, and general ophthalmologists.
Proceedings of International Conference on Recent Trends in Machine Learning, IoT, Smart Cities and Applications
This book gathers selected research papers presented at the International Conference on Recent Trends in Machine Learning, IOT, Smart Cities & Applications (ICMISC 2020), held on 29–30 March 2020 at CMR Institute of Technology, Hyderabad, Telangana, India. Discussing current trends in machine learning, Internet of things, and smart cities applications, with a focus on multi-disciplinary research in the area of artificial intelligence and cyber-physical systems, this book is a valuable resource for scientists, research scholars and PG students wanting formulate their research ideas and find the future directions in these areas. Further, it serves as a reference work anyone wishing to understand the latest technologies used by practicing engineers around the globe.
4th International Conference on Internet of Things and Connected Technologies (ICIoTCT), 2019
This book presents the proceedings of the 4th International Conference on Internet of Things and Connected Technologies (ICIoTCT), held on May 9–10, 2019, at Malaviya National Institute of Technology (MNIT), Jaipur, India. The Internet of Things (IoT) promises to usher in a revolutionary, fully interconnected “smart” world, with relationships between objects and their environment and objects and people becoming more tightly intertwined. The prospect of the Internet of Things as a ubiquitous array of devices bound to the Internet could fundamentally change how people think about what it means to be “online”. The ICIotCT 2019 conference provided a platform to discuss advances in Inte...
A Kiss in the Air
That afternoon, Abhishek Verma met a girl on his flight from Delhi to Siliguri. She didn't tell him her name, but she did willingly give him a kiss. Abhishek can never forget that kiss, shared with the girl of his dreams, 30,000 feet above the ground. After all, it was his first, and he never got to kiss her again. Find out what happened that day ...
Cardiac Anesthesia
Cardiac Anesthesia – Practical Aspects is a concise but complete guide to all topics of cardiac anaesthesia, demonstrating safe, evidence-based procedures. The book is divided into six sections, beginning with a section on general considerations; this includes an introduction and history of cardiac anaesthesia, guidance on the preoperative evaluation of patients with cardiovascular disease, and a chapter on cardiovascular drugs. Each chapter in the cardiac anaesthesia section covers a specific cardiovascular condition or surgical procedure. The specialty-based management section covers cardiovascular concerns relating to various surgical procedures, including neurological, urosurgical, ort...
Elements of Power Systems
Elements of Power Systems prepares students for engineering degrees, diplomas, Associate Member of the Institution of Engineers (AMIE) examinations, or corresponding examinations in electrical power systems. Complete with case studies, worked examples, and circuit schematic diagrams, this comprehensive text:Provides a solid understanding of the the
