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Brand Management
Nobody can take your reputation or brand away from you once it has been established. Competitors might well be able to replicate your goods, your patents might someday expire, trade secrets would leak to competitors, your special manufacturing facility will ultimately become outdated, but your brand would live on and also continue to be distinctively yours. In fact, a powerful brand name might well be your most important asset. Relationship building is facilitated by brands. Branding aids in the convenience of making a purchase. A significant advantage is provided by branding in this manner. A powerful brand may help client’s trust company and establish expectations about the items in the ...
E-Commerce
As the Internet expands, it has a greater impact on our daily lives and the way we do business. All businesses and organizations, no matter how big or little, are re-evaluating their goals and methods. To stay ahead of the competition, more and more companies are turning to online sales. However, e-commerce operations are complex and need broad knowledge. Essential concepts in electronic commerce are discussed in detail in this book i.e., “concept & function, building blocks & types of e-commerce, emarketing, online banking in e-finance systems, online business models, e-trading and importance, e-payment system and its major aspects, and e-cash”. When compared to other books on the subject, this one takes a more international view of the e-commerce industry. The book is easy to read, covers relevant topics with the latest research, and is plenty of examples to back up the points made. Any reader interested in learning more about the everchanging e-commerce landscape would benefit from reading this book, which is appropriate for the reader at all academic levels.
Pediatric Oculoplastic Surgery
This well-illustrated book presents the latest diagnostic concepts and management techniques in the rapidly expanding subspecialty of pediatric oculofacial plastic surgery. Covering all aspects of the field and taking into account numerous surgical innovations and exciting new medical treatment concepts that have emerged since publication of the previous edition in 2002, Pediatric Oculoplastic Surgery, 2nd Edition will prove to be an invaluable resource for both the comprehensive ophthalmologist and the subspecialist with a particular interest in pediatric disorders of the eyelids, orbit, and nasolacrimal system. Topics discussed, in addition to clearly illustrated basic oculoplastic procedu...
Unlocking the Power of Academic Vocabulary with Secondary English Language Learners
In Unlocking the Power of Academic Vocabulary, Dr. Yu Ren Dong, an associate professor of English education at Queens College, City University of New York, helps secondary teachers expand their instructional repertoire to teach academic vocabulary in a systematic, meaningful, contextualized, and exciting way. Every secondary, subject-matter teacher will find strategies, easy-to-integrate activities, and tips on selecting words and planning lessons. As you teach with these strategies, your English language learners will be able to: • tap into prior knowledge through cross-language transfer and cross-cultural comparisons; • use concept-based vocabulary, such as analogies, metaphorical lang...
Building Green
City ascending, city imploding -- The integrated subject -- Ecology in practice : environmental architecture as good design -- Rectifying failure : imagining the new city and the power to create it -- More than human nature and the open space predicament -- Consciousness and Indian-ness : making design "good"--A vocation in waiting : ecology in practice -- Soldiering sustainability
THE INDIAN LISTENER
The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 December, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it was published by All India Radio,New Delhi.In 1950,it was turned into a weekly journal. Later,The Indian listener became "Akashvani" in January 5, 1958. It was made a fortnightly again on July 1,1983. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes,who writes them,take part in them and produce them alo...
Orbital Surgery
Orbital surgery deals with a variety of complications occurring in the eye socket comprising inflammatory diseases like thyroid-associated orbitopathy, tumors, infections, and injuries from trauma that affect eye function. In this volume, renowned European orbital surgery experts share their professional experience and expertise. Their contributions cover basic as well as more specialized up-to-date concepts that are beneficial in the diagnosis and treatment of patients with orbital disorders. The book offers a practical review of this complex and very interesting branch of ophthalmic plastic surgery for ophthalmology residents, ophthalmic plastic and orbital surgery fellows, ophthalmic plastic surgeons with a special interest in orbital surgery, and general ophthalmologists.
ROS Robotics By Example
Bring life to your robot using ROS robotic applications About This Book This book will help you boost your knowledge of ROS and give you advanced practical experience you can apply to your ROS robot platforms This is the only book that offers you step-by-step instructions to solidify your ROS understanding and gain experience using ROS tools From eminent authors, this book offers you a plethora of fun-filled examples to make your own quadcopter, turtlebot, and two-armed robots Who This Book Is For If you are a robotics developer, whether a hobbyist, researchers or professional, and are interested in learning about ROS through a hands-on approach, then this book is for you. You are encouraged...
Proceedings of the International Conference on Applications of Machine Intelligence and Data Analytics (ICAMIDA 2022)
This is an open access book. As on date, huge volumes of data are being generated through sensors, satellites, and simulators. Modern research on data analytics and its applications reveal that several algorithms are being designed and developed to process these datasets, either through the use of sequential and parallel processes. In the current scenario of Industry 4.0, data analytics, artificial intelligence and machine learning are being used to support decisions in space and time. Further, the availability of Graphical Processing Units (GPUs) and Tensor Processing Units (TPUs) have enabled to processing of these datasets. Some of the applications of Artificial Intelligence, Machine Lear...
Elements of Power Systems
Elements of Power Systems prepares students for engineering degrees, diplomas, Associate Member of the Institution of Engineers (AMIE) examinations, or corresponding examinations in electrical power systems. Complete with case studies, worked examples, and circuit schematic diagrams, this comprehensive text:Provides a solid understanding of the the
