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Pengantar Ekonomi
Ilmu ekonomi mempunyai proses yang sangat panjang bahkan berabad - abad mengalami perkembangan yang relatif, mencoba untuk mensejarahkan antara masalah-masalah ekonomi berupa sumber-sumber daya ekonomi yang cenderung langka atau terbatas dengan kebutuhan dan keinginan secara ekonomis yang tidak terbatas. hal ini menjadikan proses ekonomi yang panjang berkembang dan menjadikan kajian-kajian para ilmuwan guna mencari suatu pendekatan yang dapat mensejajarkan kedua hal itu. dalam proses ekonomi baik masa lampau maupun masa kini, telah terjadi transaksi-transaksi yang cukup kompleks antara pembeli yang disebut konsumen dengan penjual yang disebut produsen. Transaksi-transaksi yang terjadi antara kedua pelaku pasar itu juga memberikan pengaruh signifikan pada perkembangan teori-teori ekonomi masa kini dan tentunya akan berdampak pada pola pikir ilmiah di masa yang akan datang. Untuk keperluan itulah buku dengan judul Pengantar Ekonomi ini sengaja penulis hadirkan secara ringkas dan dapat dengan mudah dimengerti agar kiranya dapat dijadikan pembelajaran untuk setiap orang yang ingin mengenal lebih dalam dunia ekonomi.
ChatGPT: Solusi Cepat dan Efektif untuk Penyusunan Proposal Penelitian
ChatGPT merupakan sebuah model bahasa alami berbasis Artificial Intelligence yang dikembangkan oleh OpenAI. Model ini dirancang untuk dapat menghasilkan teks yang bermakna dan dapat dipahami oleh manusia, sehingga dapat digunakan untuk berbagai keperluan seperti chatbot, asisten virtual, atau penyusunan teks tertulis. ChatGPT menggunakan teknologi deep learning dan memanfaatkan data corpus besar dalam proses pelatihannya, sehingga dapat memahami pola-pola bahasa yang kompleks dan menghasilkan teks yang sangat mirip dengan teks manusia. ChatGPT sendiri merupakan versi terbaru dari GPT (Generative Pre-training Transformer), yang dilengkapi dengan beberapa fitur tambahan seperti kemampuan dialo...
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Customer Relationship Management: A Databased Approach
Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.· CRM, Database Marketing, and Customer Value· CRM Industry Landscape· Strategic CRM· Implementing the CRM Strategy· Introduction to Customer-Based Marketing Metrics· Customer Value Metrics-Concepts and Practices· Using Databases· Designing Loyalty Programs· Effectiveness of Loyalty Programs· Data Mining· Campaign Management· Applications of Database Marketing in B-to-C and B-to-B Scenarios· Application of the Customer Value Framework to Marketing Decisions· Impact of CRM on Marketing Channels
Relationship Marketing
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Lifelong Learning and the University
The Report of the National Committee of Inquiry into Higher Education chaired by Sir Ron Dearing was published in July 1997. It represents the first officially sponsored systematic examination of the United Kingdom's system of higher education since the Robbins Report over 25 years ago. This book is an authoritative evaluation of the cogency, relevance and prospects for success of the Dearing vision and recommendations. Like the members of the comittee, the authors have sought to take a holistic view; to consider the underlying implications of genuine lifelong learning for the university system, and how institutions and the system will need to adjust. The outcomes are threefold: a description of what a UK higher education system that is genuinely part of a national learning society might look like, as well as the impetus this provides for radical reform; identification of features of its historical (especially recent) development, as well as wider social forces, which might inhibit or encourage its performance in this way; and an assessment of the coherence, desirability and practicality of the Dearing proposals in bringing about this end.
Accounting Theory
Accounting Theory 5th edition is the new edition of the market leading theory textbook. The 5th edition has been updated to enhance student understanding of the role of accounting theory and the application of accounting theory in the professional environment. Increasingly, students have failed to appreciate the relevance of studying accounting theory due to the esoteric nature of the discipline and its lack of any obvious correlation to a discrete accounting process. The new edition addresses this issue and makes the link to industry more clear through chapter vignettes and case studies. The new edition goes further to align the study of accounting theory to the professional environment dom...
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
ACCA F7 Financial Reporting
BPP Learning Media's status as official ACCA Approved Learning Provider - Content means our ACCA Study Texts and Practice & Revision Kits are reviewed by the ACCA examining team. BPP Learning Media products provide you with the exam focussed material you need for exam success.
Aggregate Advertising Expenditure in the U.S. Economy
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure ...
