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Buku Ajar Manajemen Pemasaran
Buku Ajar Manajemen Pemasaran ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu manajemen pemasaran. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu pemasaran dan di berbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah manajemen pemasaran dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari konsep dasar pemasaran, strategi dan rencana pemasaran, pemasaran modern, pasar konsumen, segmen dan target pasar, ekuitas merek, positioning merek. selain itu materi penting lainnya seperti menentukan strategi produk dan penggolongan produk juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
The Case for Marriage
A groundbreaking look at marriage, one of the most basic and universal of all human institutions, which reveals the emotional, physical, economic, and sexual benefits that marriage brings to individuals and society as a whole. The Case for Marriage is a critically important intervention in the national debate about the future of family. Based on the authoritative research of family sociologist Linda J. Waite, journalist Maggie Gallagher, and a number of other scholars, this book’s findings dramatically contradict the anti-marriage myths that have become the common sense of most Americans. Today a broad consensus holds that marriage is a bad deal for women, that divorce is better for childr...
The Iranian Political Language
In this detailed study of modern Iran, Yadullah Shahibzadeh examines changes in people's understanding of politics and democracy. The book aims to overcome the shortcomings of traditional historiography by challenging the monopoly of intellectuals' perspectives and demonstrating the intellectual and political agency of the ordinary people.
Who Were the Shudras?
Who Were the Shudras? 1946 book by Dr. Bhimrao Ambedkar on the history of the Shudra (lowest) Varna of the Indian caste system. The book is dedicated to Jyotirao Phule and seeks to dispel the idea that in India, Shudras are an untouchable caste. Ambedkar references Indian texts such as The Vedas and Mahabharata, among others, to suggest that the Shudras were really Aryan rulers who were demoted to a lower caste after a protracted struggle with the Brahmans. Ambedkar also analyses the Aryan race theory and disagrees with the widely accepted Indo-Aryan migration narrative in the history of the race. The book debunks beliefs and ideas and aims to foster compassion for a caste in India that is misunderstood and mistreated.
Maintenance, Replacement, and Reliability
Since the publication of the second edition in 2013, there has been an increasing interest in asset management globally, as evidenced by a series of international standards on asset management systems, to achieve excellence in asset management. This cannot be achieved without high-quality data and the tools for data interpretation. The importance of such requirements is widely recognized by industry. The third edition of this textbook focuses on tools for physical asset management decisions that are data driven. It also uses a theoretical foundation to the tools (mathematical models) that can be used to optimize a variety of key maintenance/replacement/reliability decisions. Problem sets with answers are provided at the end of each chapter. Also available is an extensive set of PowerPoint slides and a solutions manual upon request with qualified textbook adoptions. This new edition can be used in undergraduate or post-graduate courses on physical asset management.
Uygarlık Tarihinde Çermik
Tarihi itibariyle köklü ve kadim bir kent olan Çermik'i anlatan bu kitap uzun yılların bir emeği ve çabası sonucu olarak yazılmıştır. Bu kitap Çermik'i sadece bir yönüyle ele almıyor. Bu kitapta Çermik'in coğrafyası, köy ve mezraları, buraya egemen olan medeniyetler, burada kullanılan diller, ekonomisi, eğitimi, beyleri, tarihi eserleri, aşiretleri, aile yapısı, sosyo-kültürel hayatı, gelenekleri, çeşitli zamanlarda kullanılan aletler, sanatçıları, akademisyenleri, edebiyatçıları ve tarihi kişilikleri gibi birçok konu detaylı bir şekilde incelenip okuyucuya aktarılmıştır.
The Arabic Manuscript Tradition
Covering the entire spectrum of Arabic manuscripts, and especially the handwritten book, this book consists of a glossary of technical terms and a bibliography. The technical terms, collected from a variety of sources, embrace a vast range of topics dealing with the making and reading (studying) of Arabic manuscripts. They include: the Arabic scripts, penmanship, writing materials and implements, the make-up of the codex, copying and correction, decoration and bookbinding. A similar coverage is reflected in the bibliography.In view of the fact that, as yet, there is no concise monograph on Arabic manuscripts in the English language, this book is an important contribution to this field. And, since Arabic manuscripts represent an enormous resource for research, this work is an indispensable reference for all students of Islamic civilization.
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