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Lean Branding
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Mechanics Of Elastic Solids
This book examines the issues across the breadth of elasticity theory. Firstly, the underpinning mathematics of vectors and matrices is covered. Thereafter, the equivalence between the inidicial, symbolic and matrix notations used for tensors is illustrated in the preparation for specific types of material behaviour to be expressed, usually as a response function from which a constitutive stress-strain relation follow.Mechanics of Elastic Solids shows that the elastic response of solid materials has many forms. Metals and their alloys confirm dutifully to Hooke's law. Non-metals do not when the law connecting stress to strain is expressed in polynomial, exponential and various empirical, material specific forms. Hyper- and hypo- elasticity theories differ in that the former is restricted to its thermodynamic basis while the latter pervades many an observed response with its release from thermal restriction, but only at the risk of contravening the laws of thermodynamics.This unique compendium is suitable for a degree or diploma course in engineering and applied mathematics, as well as postgraduate and professional researchers.
Latinx Representation in Contemporary Popular Culture and New Media
This volume provides a partial mapping of the ambivalent representational forms and cultural politics that have characterized Latinx identity since the 1990s, looking at literary and popular culture texts, as well as new media expressions. The chapters tackle themes related to the diversity of Latinx culture and experience, as represented in different media the borderland context, issues related to gender and sexuality, the US–Mexico borderland context, and the connections between spatiality and Latinx self-representation—sketching the “now” of Latinx representation and considering that “Latinx” is an unstable signifier, and the present, as well as culture and media, are always in motion.
Abortion in International Popular Culture
In the wake of the reversal of Roe v. Wade in 2022, Abortion in International Popular Culture: The Decision Heard Round the World examines representations of abortion and reproductive justice across a wide range of popular culture artifacts, literary texts, and activist movements across the world. Contributors analyze examples from Chile, Italy, Malta, Sweden, Canada, France, the U.K., Argentina, Ireland, and Poland to consider the relationships between art and public policy, the impact of American policy on global policy and pro-choice movements, and the transnational influence of cultural representations of abortion.
Geology and Religion
The book discusses this long-standing relationship from a historical point of view, which in the past has been sometimes indifferent, sometimes fruitful and sometimes full of conflict. The relationship continues well into the present. While Christian fundamentalists attack evolution and related palaeontological findings as well as the geological evidence of the age of the Earth, mainstream theologians strive for a fruitful dialogue between science and religion. Much of what is written and discussed today can only be understood, when the historical perspective is added. This book considers the following topics: the development of geology from mythological approaches towards the European Enlightenment, Biblical or Geological Flood and the age of the Earth, geology within 'religious' organizations, biographical case studies of geological clerics and religious geologists, religion and evolution, historical aspects of creationism and its motives.
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Applied Stress Analysis
This volume records the proceedings of an international conference organised as a tribute to the contribution made by Professor H. Fessler over the whole of his pro fessionallife, in the field of applied stress analysis. The conference, held at the Univer sity of Nottingham on 30 and 31 August 1990, was timed to coincide with the date of his formal retirement from the post of Professor of Experimental Stress Analysis in the University. The idea grew from discussions between some of Professor Fessler's academic associates from Nottingham and elsewhere. An organising committee was set up, and it was decided to invite contributions to the conference in the form of review papers and original research papers in the field of experimental, theoretical and computational stress analysis. The size of the response, both in papers submitted and in attendance at the conference, indicates that the idea proved attractive to many of his peers, former associates and research students. A bound copy of the volume is to be presented to Professor Fessler at the conference dinner on 30 August 1990.
Transforming Water Management in South Africa
One of the early set of reforms that South Africa embarked on after emerging from apartheid was in the water sector, following a remarkable, consultative process. The policy and legal reforms were comprehensive and covered almost all aspects of water management including revolutionary changes in defining and allocating rights to water, radical reforms in water management and supply institutions, the introduction of the protection of environmental flows, and major shifts in charging for water use and in the provision of free basic water. Over ten years of implementation of these policy and legislative changes mean that valuable lessons have already been learned and useful experiences gained in the challenge of effective water resources management and water services provision in a middle income country.
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