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A Criatividade nas Organizações
Diariamente, somos desafiados a utilizar nossa criatividade, pois precisamos criar e inovar em nossa vida pessoal e profissional. Apesar de essa característica nos acompanhar desde nossas origens, engana-se quem acha que gerenciá-la é uma tarefa fácil. Nesta obra, abordaremos a criatividade no am¬biente empresarial, tratando-a sob diversas óticas. Dessa forma, estudaremos desde seu desenvolvimento até a gestão da inovação, visando compreender como as empresas podem usar a criatividade das pessoas para se renovarem e se manterem competitivas no mercado.
6th International Conference on the Conservation of Earthen Architecture
On October 14-19, 1990, the 6th International Conference on the Conservation of Earthen Architecture was held in Las Cruces, New Mexico. Sponsored by the GCI, the Museum of New Mexico State Monuments, ICCROM, CRATerre-EAG, and the National Park Service, under the aegis of US/ICOMOS, the event was organized to promote the exchange of ideas, techniques, and research findings on the conservation of earthen architecture. Presentations at the conference covered a diversity of subjects, including the historic traditions of earthen architecture, conservation and restoration, site preservation, studies in consolidation and seismic mitigation, and examinations of moisture problems, clay chemistry, and microstructures. In discussions that focused on the future, the application of modern technologies and materials to site conservation was urged, as was using scientific knowledge of existing structures in the creation of new, low-cost, earthen architecture housing.
Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
International Entrepreneurship
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.
Understanding Football Hooliganism
Football hooliganism periodically generates widespread political and public anxiety. In spite of the efforts made and resources invested over the past decades, football hooliganism is still perceived by politicians, policymakers and media as a disturbing social problem. This highly readable book provides the first systematic and empirically grounded comparison of football hooliganism in different national and local contexts. Focused around the six Western European football clubs on which the author did his research, the book shows how different clubs experience and understand football hooliganism in different ways. The development and effects of anti-hooligan policies are also assessed. The emphasis throughout is on the importance of context, social interaction and collective identity for understanding football hooliganism. This book will be essential reading for anyone interested in football culture, hooliganism and collective violence.
Encyclopedia of E-Commerce, E-Government, and Mobile Commerce
[Administration (référence électronique)].
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EC Law
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